On-Page SEO Practices

On-Page SEO Practices

1. Content Optimization –

Quality content is a must for success. Always present things from a special perspective even after you are repeating the points from different websites. Optimizing your content means that using the proper keywords and increasing the readability. We have discussed keywords in the next point, so let us provide you some points to keep in mind for increasing readability of content.

•    1# Use Heading Tags like Heading 1 to Heading 6 as often and as required.

•    2# Do not write more than 300 words under each heading tag.

•    3# Make paragraphs small to increase readability. Keep in mind that a paragraph should not have more than five sentences unless it is required. This will also make your article look elaborate ad audiences love to read an elaborate article when it is presented beautifully.

•    4# Whenever there is a scope, include an image. Colorful and illustrative relevant images keep the audiences engaged.

•    5# Avoid using passive voices as far as you can as it is considered negative from SEO perspective. Do not write a sentence with more than 20 words. The audience always loves to read small meaningful sentences.

2. Keyword Optimization –

Keyword is the main ingredient in on-page optimization. Search engines rank your articles based on your keywords. Keywords are generally the words around which you are writing an article. For example, the main keyword of this article is SEO. Other keywords are on-page SEO, Off-page SEO. You must use only those keywords that have high demand, i.e., people are searching articles with those keywords. There are many tools to do that research to find the keywords you must be using for any given topic.

Use your main keyword or keyword in the title. Your title is the TRP of your article. Hence, it should be exactly what people are searching for. For example, if you are writing an article on online money making opportunities and the keywords you have chosen are make money online, your title should be how to make money online every day. It includes the main keyword, it is catchy, and it is exactly the question with which a person searches on the internet. If your off-page SEO is great, you have chances of making it on the first page of search engine.

3. Keyword Density -

Keyword density is the percentage of the main keywords you are using while writing the keyword. For example, if you the main keyword 20 times in a 1000 words article, your keyword density in 2%. It is a good practice not to keep the density of the main keyword/keywords more than 2.5%. You can use main keyword as well as other supporting keywords to form your article. Most importantly, use the keywords in the first paragraph as 2-3 time but make sure you do not stuff it forcefully in every sentence as it leads to keyword stuffing. Keyword stuffing is considered bad from SEO perspective.