Goodbye Google AdWords, Hello Google Ads

Say Hello to Google Ads, Goodbye Google Adwords

Google has made the main choice to combine its mind-boggling plenitude of advertisement item underneath 3 most recent umbrellas: Google Ads, Google promoting Platform, and Google Ads Manager. See, logos!

“AdWords” isn't any more.

In an unexpected rebranding of its 18-year-old PPC advertising plat form, Google has renamed AdWords to the more extensive Google Ads, simplified its promoting item and presented numerous new alternatives.

Huge news? you said it. Cause for concern? Not at all!

That’s because we’ve weakened all the changes coming back to Google advertising to provide you the essential info you wish.

So, what's changing?

According to Google, Google Ads users can begin seeing the new brand and logo mirrored on the platform, website, charge and facilitate center.

Instead of work into AdWords from adwords.google.com, you may log into Google Ads from ads.google.com.

Changes to the Google Ads branding won't impact your campaign performance, navigation, or reporting.

The new Google advertising expertise goes to be intensely focused on the advantage of multi-channel advertisement, associating everything from display network to search network to video ads to shopping ads for a ton of consistent experience.

These new brands can facilitate advertisers and publishers of all sizes opt for the correct solutions for his or her businesses, creating it even easier for them to deliver valuable, trustworthy ads and also the right experiences for customers across devices and channels.

In this way, essentially, Google Ads might be a plat-form wherever organizations can understand all they loved with respect to Ad-Words and even extra tools to make the technique for achieving clients simpler.

Tags: Google AdWords, Google Ads, PPC, Google 2018, Google Ads Update, Google Adwords Updates, Google SEO Updates

10 BEST SEO TIPS FOR BEGINNERS

10 BEST SEO TIPS FOR BEGINNERS

Though the word SEO is quite familiar with all the mature bloggers but it might bring questions for newbies. SEO and BLOGGING are relatively connected with each other. The abbreviation of SEO is Search Engine Optimization, which optimized your blog and it’s contents to the Search Engines, so that they could be indexed by them.

Making a blog SEO friendly is very important in terms of getting Ranks, generate exposures or revenue and making it popular worldwide. While listening to those three words the new bloggers might get the idea of making their blog SEO friendly is not so easy, but the truth is something else.

Anyone and everyone can make their blog SEO friendly by putting a very little but constant efforts, and for doing so we are providing you guys some very effective and easy tips in our present article. So guys being a newbie blogger, if you have the wish to make your blog outrank among the billions in the popular search engines then we will suggest you to read the article very carefully and try to embed the tips in case of your blog also as much as you can and we can assure you as per our experiences that you will get a genuine result.

1. PICK A PROPER DOMAIN NAME:

This is the most initial step and many people makes mistake in this area particularly. Your blog should portrait your area of interests to your viewers, hence the first thing you need to keep in mind is to choose the most appropriate and proper name or domain name of your blog. Because your blog will be known to the people worldwide through your domain name only, thus your domain name should have the power and potentiality to attracts similar viewers of your niche.

As an example if you have interest in Capital Market and if you want to share your knowledge through your blog, with the others who has the similar interest like you, on that particular field then you should choose your domain name as “capitalmarkettips.com or similar to it”.

2. USE OF META TAGS:

Before explaining about it, you need to know first “what is meta tag” ?

Meta tags are the HTML or XHTML elements, which provides information about a web page, which includes the information about the creator of the page, what are the elements covered in that page, how often the page is getting updated and which are the keywords author have used to summarize the contents of the page etc.

Creating Meta tags for your each and every blog pages are very much important. Because many search engines look out for this information while building their indices. While creating the Meta Tags for your blog one need to be very careful about choosing the word, because your Meta Tags should have the ability to express your page contents.

  

3. USE UNIQUE KEYWORDS & TITLES FOR EACH PAGE :

It is very important for you guys to remember that use of unique keywords could only make your web-pages optimized by the search engines. Use of unique title in each and every page will only can define the pages separately to the search engine. Because search engines used to rank on web pages not on websites, hence each page should contain a handful of key words to get optimized by the search engines and remember to not use the same set of keywords related to the theme of your blog in every web pages as in that way no unique key word will come out to the search engines and thus they will underestimate your page as a good match for any particular search.

4. HIGH QUALITY CONTENTS FOR BETTER SEO :

People across the globe refers only those blogs, where they find some top quality contents. Hence it’s very much necessary for a blogger to provide high quality contents for his/her viewers so that once a visitor discover your blog should never keep it out of their mind. Thus you will be benefited in both ways. One among those is, you will get some quality viewers and the second is people who will find your blog interesting and able to match up their expectations will refer it to their friends, followers and colleagues. By this way your blog will automatically generate a good number of traffic and also will get noticed by the search engines as well.

5. LINK BUILDING & GUEST POSTINGS :

when we talk about link building, it’s means the count of links you are getting from some high authoritative websites. In another way it is called as getting back-links. The best way to build up links is to do guest posting in those renowned websites. Once you guys will groom up yourself enough in terms of writing articles start write articles side by side for guest posting. But remember your guest articles should be high quality articles or else it will not be accepted by the high authoritative websites. Once your website will start getting high quality back-links it will automatically be optimized by the search engines. Thus increasing SEO for your website will also help it to get a good page rank from Google as well.

  

6. SUBMIT YOUR BLOG IN BLOG DIRECTORIES :

Once your blog gets enriched with a good number of quality articles and start getting a good number of viewers, look out for blog directories and submit your blog to those blog directories as much as you can. Because submitting your blog in different blog directories will benefits you in two ways. Firstly you will get a huge traffic and secondly you might get invitations for guest posting from different high quality blogs. Besides that more traffics will also bring more page-views for your each articles as well. Thus increasing page-views and traffics together will help to pull up your blog’s rank in a significant way.

7. SUBMISSION DIRECTORIES :

Article submission directories can also help your blog through making it better optimized by the search engines . As in the previous point I have explained that how blog directories are helpful in increasing your blog’s SEO, just like the same way article submission directories also pulls up crowd or traffics for your blog’s articles. If you have the ability to write quality contents then you should look out for article submission directories to explore your capability in front of the world of bloggers so that your article get crawled by the search engine crawlers.

8. SOCIAL NETWORK SUBMISSION :

Social networks are the most easy and valuable platform of blog/website submission to get a great outcome in terms of better optimization for search engines by putting less efforts. Now a days almost 80% of total population involves them into social network sites, hence creating your blog pages in various social networking sites with your domain name and by updating it regularly by sharing your articles or posts will also help you guys to get a quick and good outcome in terms of improved SEO for your blog.

9. LOOK AFTER FOR YOUR WEBSITE NAVIGATION :

People consider a website/blog as a good search on the basis of how flawlessly the users can navigate your website across the web. We will suggest you to create or include two site-maps, one will be for users and one should be for search engines. You can use XML site-map for search engines and Breadcrumbs as your internal site-map.

10. WEBSITE LOADING TIME & DOWNTIME :

It is important to decrease your website loading time as much as you can as it is proven that viewers loves to visit those websites which opens fast in all type of search engines. In addition to this you guys need to take care of the downtime of your website as well, hence our suggestion will be pay a bit more but choose a proper hosting. Because search engines hates those websites which experience frequent downtime. Beside that try to limit your page size in between 100k to 150k so that your page can open smoothly and fast in comparison to other blogs.

Google page speed tool helps to check website speed as well as it also suggest what actions are required to take to optimize the website. If you are using wordpress then W3 total cache wordpress plugin is one more option through which one can optimize their website.

CONCLUSION :

So guys that was all from our side, now it’s depends on you how thoroughly you can follow the steps and make your Blog SEO friendly. There must be many more SEO tips across the web, but as per our knowledge above 10 SEO tips are most common and helpful for the beginners.

Tagged with: SEO tips, SEO tips for beginners, boost up your website

How to Improve Adwords Conversion Rate

How to Improve Adwords Conversion Rate

The two major types of online traffic are paid traffic and organic traffic. Paid traffic is driven by your paid advertisements on the search engines. Conversion rate is basically the ROI done on the online advertisements. Optimizing the conversion rate is known as CRO or The conversion Rate Optimization. But, what exactly is CRO and how to boost it for new businesses?

What is CRO?

CRO or Conversion Rate Optimization is a part of digital marketing which helps a business drive more visitors and then turn them into loyal customers or encourages them to take a specific action on the website. With the help of CRO analysis, one can understand the behaviour of the visitors on the website and the pros and the cons of the website that inspire or restrict the users to take an action. Every website has a goal and when the goal is accomplished, the process is called conversion. Conversion can be small like filling a form or signing up or big like buying a product or confirming a monthly subscription.  

Tips To Improve Adwords Conversion Rate

Understanding your customers, your own business and suitable market strategies is very important before boosting the conversion rate. A boosted conversion rate doesn’t come for free and if you don’t have sufficient researched data related to your target customers, market trends and competitors then your investment on boosted conversion rate will be in vain. Here are some useful tips to improve your Adwords conversion rate for better revenue.

• Compare Your Campaigns – Keeping an eye on the previous campaigns is as important as planning a new one. The search term reports of your old campaigns can give you the productive keywords that successfully made the conversions. If those keywords are relevant to your new content or campaign then you can enjoy the best of both the worlds.

• Text Ad Evaluation – You can try putting more than one (say it two ads) ad for a campaign and perform A/B split testing on them. Keep making changes in the advert copies till one of your ads start performing well and causes conversion. Use engaging and sellable texts but always keep an eye on the peers’ ads.  

• Check Landing Page – It may happen that you are busy dealing with too many elements to drive more conversions while the problem is with your landing page. Always make sure your ad copy complies well with your landing page. This will keep the visitors engaged. Structure and use the text and images carefully on your landing page to drive better conversions. 

• Keyword Selection and Placement – Keywords are the savior as well as destroyer. Using the keywords in the topmost text or headline can be pretty productive. Keep experimenting with ad positions to get quick results. Capitalizing the keywords and using them in the URL can also do wonders. Try to use the exact match keywords for better results.

Tags
AdWords | AdWords conversion rate | AdWords conversion tracking | PPC

How To Fix Blogger Page Not Found Error

How To Set A Custom Page Not Found On Blogger - And Redirect It To Your Homepage

How create a custom "Page Not Found" message for your own Blogger blog-spot.

A simple custom "Page not found" can be created easily.

<style type="text/css"> #error-404 { border: 20px solid #1B1B1B; border-radius: 240px 240px 240px 240px; height: 240px; margin: 0 auto 40px; text-align: center; transition: all 0.8s ease 0s; width: 240px; } #error-404:hover { border-color: #333; } #error-404 span { color: #FA4C29; font-size: 100px; font-weight: bold; line-height: 240px; } .large-heading { font-size: 48px; line-height: 1.2em; } .light-heading { font-weight: 400; } .status-msg-bg { background-color: transparent; } .sidebar-wrapper, .page-header { display: none; } .main-wrapper { margin-right: 0; } .outer-wrapper { min-height: 0; } .status-msg-border { border: 0 none; } </style> <div id="error-404"> <span>404</span>
</div> <h2 class="large-heading" style="text-align: center;">Page not found.</h2>
<h3 class="light-heading" style="text-align: center;">Sorry, the page you were looking for on this blog does not exist.<br>You will be redirected shortly to the homepage.</h3>
<script type = "text/javascript">
BSPNF_redirect = setTimeout(function() {
location.pathname= "/"
}, 5000);
</script>

The user are going to be given with the on top of message and he are going to be automatically redirected to your homepage - once a five seconds delay time. be happy to change the code as you want.

                                               — Share It —

On-Page SEO Practices

On-Page SEO Practices

1. Content Optimization –

Quality content is a must for success. Always present things from a special perspective even after you are repeating the points from different websites. Optimizing your content means that using the proper keywords and increasing the readability. We have discussed keywords in the next point, so let us provide you some points to keep in mind for increasing readability of content.

•    1# Use Heading Tags like Heading 1 to Heading 6 as often and as required.

•    2# Do not write more than 300 words under each heading tag.

•    3# Make paragraphs small to increase readability. Keep in mind that a paragraph should not have more than five sentences unless it is required. This will also make your article look elaborate ad audiences love to read an elaborate article when it is presented beautifully.

•    4# Whenever there is a scope, include an image. Colorful and illustrative relevant images keep the audiences engaged.

•    5# Avoid using passive voices as far as you can as it is considered negative from SEO perspective. Do not write a sentence with more than 20 words. The audience always loves to read small meaningful sentences.

2. Keyword Optimization –

Keyword is the main ingredient in on-page optimization. Search engines rank your articles based on your keywords. Keywords are generally the words around which you are writing an article. For example, the main keyword of this article is SEO. Other keywords are on-page SEO, Off-page SEO. You must use only those keywords that have high demand, i.e., people are searching articles with those keywords. There are many tools to do that research to find the keywords you must be using for any given topic.

Use your main keyword or keyword in the title. Your title is the TRP of your article. Hence, it should be exactly what people are searching for. For example, if you are writing an article on online money making opportunities and the keywords you have chosen are make money online, your title should be how to make money online every day. It includes the main keyword, it is catchy, and it is exactly the question with which a person searches on the internet. If your off-page SEO is great, you have chances of making it on the first page of search engine.

3. Keyword Density -

Keyword density is the percentage of the main keywords you are using while writing the keyword. For example, if you the main keyword 20 times in a 1000 words article, your keyword density in 2%. It is a good practice not to keep the density of the main keyword/keywords more than 2.5%. You can use main keyword as well as other supporting keywords to form your article. Most importantly, use the keywords in the first paragraph as 2-3 time but make sure you do not stuff it forcefully in every sentence as it leads to keyword stuffing. Keyword stuffing is considered bad from SEO perspective.

5 Modern Ways To Earn Money Online

In today’s modern world, the internet has become an essential part of everyone’s life, and that has created many unique opportunities to earn money by using various methods online. Here are the five best ways to do so:

Freelancing

https://seoalgorithmupdatetoday.blogspot.com

Freelancing helps you MAKE MONEY ONLINE by using skills to complete a professional work. There are many freelancing websites like Upwork, freelancer and guru where you can find projects ranging from $5 to even $1000 at times. These jobs can be of writing, marketing or technical skills. All you have to do is register yourself on these websites and create a profile showcasing your particular set of skills. Every projects payment is credited once you have completed the work and it has been reviewed by the purchaser.

Create your Blog

Blogging is the best way to start a steady stream of income. All you have to do is select your niche topic and start posting relevant content. Once your blog has achieved enough readership, you can use advertisements, affiliate marketing and another way to monetize your blog traffic. Blogs can simply generate millions of dollars per month once done right. However, it requires patience, persistence and discipline.

Make your own Youtube channel

YouTube is a significant way to earn money online. You can make your videos showcasing your talent and upload them to youtube. The videos can be of anything like cooking, singing, sports, tutorials. Once you have garnered enough audience, you can use it to advertise products or used affiliate marketing to earn money directly. If you have a talent which is unique or innovative, then this method can work for you. You can make a lot more money if any of your videos go viral.

Affiliate marketing

The exponential growth of online sellers has made affiliate marketing the best method to earn money online. If you have a website or blog, then all you need to do is sign up any of the affiliate programs and select the product category/ product you would like to market. They will provide you with banners and other text material which you can publish on your website. When the user clicks on it and buys from that link, you earn a fixed amount of commission. The income generated can be easily tracked using your affiliate id. This method doesn't require little or no investment and is a perfect way to create a passive income.

Sell Images online

You don’t have to be a professional photographer to earn from this method. You can take high-quality images of nature, places, people and other things using your smartphone or digital camera & sell them online. There are some websites like Shutterstock, Fotolia, iStockPhoto, Photobucket where you can submit your photos. You receive a fee when a customer purchases your picture. All of these websites are always looking for a variety of images, and you can earn more money everytime your art sells.