Google released a broad core search algorithm on March 12 - AKA Florida 2

Florida 2 Update: Google Confirms Broad Core Algorithm Update March 2019

Why it matters:

Google will many core ranking updates annually and confirms only a few updates throughout the year. Specific to broad core updates, Google has aforesaid varied times that you just cannot do something specific to mend your rankings. Google’s previous recommendation is, "there’s no ‘fix’ for pages which will perform less well aside from to stay centered on building nice content. Over time, might|it's going to|it should} be that your content may rise relative to different pages."

If your rankings did modification recently, it should are associated with this broad core ranking update and not essentially associated with a technical modification you created on your web site.

What changed?

Right now it's terribly early and it's onerous to guess what has modified. supported the SEO chatter around this update, before Google confirming the update, some square measure spoken communication this was once more targeting the health/medical area. But, Google has aforesaid there was no specific target at medical or health sites thereupon August first update.

It is onerous to grasp that kinds of sites were compact the foremost immediately. we'll still monitor the case and keep you updated on any insights we have a tendency to see associated with this update.

Google’s previous recommendation.

Google has antecedently shared this recommendation around broad core formula updates:

"Each day, Google sometimes releases one or a lot of changes designed to boost our results. Some square measure centered around specific enhancements. Some square measure broad changes. Last week, we've an inclination to free a broad core formula update. We have a tendency to do these habitually many times annually.

As with any update, some sites might note drops or gains. There’s nothing wrong with pages which will currently perform less well. Instead, it’s that changes to our systems unit of measurement benefiting pages that were previously under-rewarded.

There’s no "fix" for pages which can perform less well other than to remain focused on building nice content. Over time, might|it's going to|it should} be that your content may rise relative to different pages."

TAGGED WITH: BROAD CORE ALGORITHM UPDATE, GOOGLE ALGORITHM HISTORY, GOOGLE ALGORITHM UPDATES

Connecting the dots: SEO, Content Marketing and Conversions

Principles Of Conversion Content Marketing

SEO, content and conversion rates all are interrelated and each one overlaps the function of one another. I would like to explain them in easiest way possible. One way of understanding the relationship between SEO and content marketing is that SEO makes specific demands and many of such requirements are fulfilled by the content. SEO demands that an article should have content and keywords so that its ratings on the search engines get better. This is fulfilled by the content, as content holds all the keywords and more the keywords and better the content, lesser would be the bounce rate.

This would mean that keywords would land more clicks on the link and increasing the CTR (Click Through Rate) but the type of content that the visitors see would determine if they like it and are browsing the website further, if not then the link would be pushed further back in the search engine. Professional content marketplaces like seoalgorithmupdatetoday.blogspot.com motivates and preaches quality content. Good content increases the probabilities of link backs by other websites, resulting in SEO. But SEO includes another technical aspects like building sitemaps, correct tagging and attractive meta data.

It is obvious that all the people who visit the site might not generate sales for site. More number of visitors just increase the chance of conversion and not the conversion itself. A site having relevant content, which has user friendly user interface, fast loading, and minimum steps for transaction would have a higher conversion rate. In conclusion, it can be broadly understood that SEO brings maximum visitors to the website, content and content marketing makes the visitor explore the site, which leads to higher chances of conversion.

Tags: SEO, content marketing, Conversion Rate Optimization, SEO content, Quality content in seo, Content Optimization, SEO Techniques

Effective SEO Techniques and Practices that Work in 2018

Best SEO Practices & Techniques That Work GREAT in 2018

No one knows your brand or blog until you have an online existence with adequate identity. In order to make people vigilant about your product or blog site, SEO works well.

From small scale industries to major one, all are adopting the SEO strategies in order to boost the ranking as well as the traffic of their website or blog. SEO is such a way that affects the visibility of your site and enables you to drive your website at a successful route. 

It’s time to begin exploitation the simplest SEO practicefor 2018. So, let’s have a look on best SEO practices along with copywriting tips that you need to use now:

Start With Compelling Contents

Impress your audience by emphasizing more compelling contents because Google will merely continue to those websites that are based on solid content strategy. Error-free and quality contents will be considered by the Google rather than quantity.

Do you know content is such a powerful thing that can turn your visitors into the potential buyers? So, publish the magic contents so as to engage the audience and compel them to revisit your site.

2017 will adhere more to the visual contents than simple contents. So, make sure your contents will have compelling texts as well as images in order attract more and more audience.

The Rise Of Video Marketing

The upcoming year is going to use videos more than product description or infographics just to promote brand or services because people love to watch videos instead of having a look on infographics.

Video marketing is such a step by step process that converts your targeted audience into the buyers and in the upcoming year, there will be more craze among users about product videos.

Do you know one of the third users taking the recourse of YouTube and Instagram? It is because these platforms don’t merely boost your website traffic even your online status as well.

Research says that silent videos are grabbing the focus of the customers because these videos can be seen everywhere whether in office hours or in public space.

Use Of Right Keywords

Google’s Keyword Planner is such an essential tool where you can research industry specific and right keywords to be used in your quality contents.

In order to provide the best and less competitive advantage long tail keywords help you out to draw high web traffic in 2018 instead of the short length of keywords.

The other smart way to make Google happy is to use LSI (Latent Semantic Indexing) keywords. LSI keywords are built using the synonyms or related words so as Google can understand your product easily when people search your product or brand on the internet.

Go With Link Building

Link Building on the most popular and related sites can make your efforts easy by increasing the web traffic with the targeted audience. In order to grab heavy rush on your site or blog link building is a perfect way indeed.

Tags: Best SEO Practices For 2018, SEM, SEO, seo content, seo keyword research, seo strategies, technical seo audit, SEO tips, latest seo techniques 2018, Broad Core Algorithm Update

SEO tips for improving your website rankings

Tips for Search Engine Optimization

Five Ways to Improve your Site's Ranking (SEO)

On Page SEO cover those parameters that are present “on the webpage”. It considers not only the content but also the image, the backlinks, and the design of your website.

Content Quality: 

It plays a very important role in SEO. You should use catchy headlines, relevant and creative content, and proper use of long tail keywords. Your content quality will improve if your write-ups are original, engaging and thought-provoking. The freshness of content is a key factor for On Page SEO. Adding images and videos to your content is another good option. But don’t forget to add links to the image.

Use of keywords: 

Using keywords in the content is called keyword stuffing. It’s not just putting the keywords here and there without some meaning. It is more than that. You have to learn that how to use keyword strategically in your content.

Page speed: 

The page that takes time to load is not going to get clicked again often. Be fast. Your page must load fast to get good SEO rank.

OFF Page SEO: 

Off Page SEO count those parameters that are not in your hands directly. But you have to work for this by using marketing strategies. Social media, YouTube videos and Guest blogging are some of the tools.

Trust and Authority: 

Using Social networking, you could build a brand or I would rather say you could win trust. If a search engine has trust on a brand or a site, it is directly getting good ranking. You could get known for using YouTube videos, and other social networking sites.

Search Engine determines the authority of your site by finding how well known is your product or your brand. If you are having good backlinks on your page, it is trustworthy.

Bounce rate: 

Bounce Rate is a parameter that judges the stickiness of your web page. If a user doesn’t stay long or just leave your web page without clicking any other link, it means you are lacking something. You should use videos and more actionable content for decreasing your site’s bounce rate.

Domain age: 

Domain age does matter in the Off-page SEO ranking. It is better to buy an old domain instead of setting up a new one for you. But if you have an old registered domain but no site is running on it, then there is no chance to get good ranking. It also depends on how long your site has been indexed by the search engine.

Tags: beginners learning SEO, Google SEO Updates, Off-Page SEO, Off-page Seo trends, On-Page SEO Practices, SEO, seo friendly content, Keyword research, seoalgorithmupdatetoday, On-Page SEO, SEO Tips

SEO Fundamentals for Improving Organic Search Rankings

SEO and Organic Traffic: Fundamentals

 

SEO ORGANIC

In the road towards optimization, understanding website traffic is key. As you update your content, bear in mind when the audience will be and what ticks them. Moreover, website visitors do change often, therefore, you have to factor this in as well. Having a high-quality content will generally translate to a lead. Websites usually gather traffic from each direct and organic searches, each of those sources play a serious role, however, we are going to be viewing organic traffic presently.

Organic SEO (search engine optimization) also termed as Organic traffic SEO describes the processes used to obtain a natural placement on search engine result pages (SERPs). Techniques used include using Tags and keyword analysis, back linking, link building and content writing for readers to amuse themselves.

Organic Traffic Most marketers out there attempt to extend Organic traffic. Ideally, this traffic is defined as visitors from a search engine into your business website. Organic traffic provides extra information into the particular search phrase. It directly deals with SEO, therefore, the better you are ranking for competitive keywords, the more organic traffic you’ll receive.

Benefits of Organic SEO Search Traffic

Indeed we do acknowledge that PPC (Pay-Per-Click) advertising has its role to play to a business success, however, unpaid, organic search traffic has more value. Here’s why I think so:

• Cost. This is the most obvious reason and benefit to include organic traffic. Cost advantage in terms of advertising is never heard of. PPC does guarantee to put your link in front of site visitors but at a heavy cost.

• Credibility. Credibility is one of the main reasons why implementing an organic traffic is ideal. Most internet users know that companies pay out to be the top, they know how the game is played. Therefore, companies that are ahead in the market and are credible, are most likely organic “trafficked”. To solidify your company’s online reputation, you need to target organic traffic and your website design.

• Competition. One thing I’ve noticed lately is that, if organic search traffic is pursued aggressively, it can effectively block your competitors’ online presence. Therefore invest more in improving organic search traffic, this will push your competitors down the list naturally.

• Combined Approach. The non-homogeneity of internet users is something to tap into as well. Therefore, while some access sites through search engines; others click onto paid ads. Therefore, a wise business will incorporate both. Introduce some combined approach to come out as a coherent online strategy.