Google released a broad core search algorithm on March 12 - AKA Florida 2

Florida 2 Update: Google Confirms Broad Core Algorithm Update March 2019

Why it matters:

Google will many core ranking updates annually and confirms only a few updates throughout the year. Specific to broad core updates, Google has aforesaid varied times that you just cannot do something specific to mend your rankings. Google’s previous recommendation is, "there’s no ‘fix’ for pages which will perform less well aside from to stay centered on building nice content. Over time, might|it's going to|it should} be that your content may rise relative to different pages."

If your rankings did modification recently, it should are associated with this broad core ranking update and not essentially associated with a technical modification you created on your web site.

What changed?

Right now it's terribly early and it's onerous to guess what has modified. supported the SEO chatter around this update, before Google confirming the update, some square measure spoken communication this was once more targeting the health/medical area. But, Google has aforesaid there was no specific target at medical or health sites thereupon August first update.

It is onerous to grasp that kinds of sites were compact the foremost immediately. we'll still monitor the case and keep you updated on any insights we have a tendency to see associated with this update.

Google’s previous recommendation.

Google has antecedently shared this recommendation around broad core formula updates:

"Each day, Google sometimes releases one or a lot of changes designed to boost our results. Some square measure centered around specific enhancements. Some square measure broad changes. Last week, we've an inclination to free a broad core formula update. We have a tendency to do these habitually many times annually.

As with any update, some sites might note drops or gains. There’s nothing wrong with pages which will currently perform less well. Instead, it’s that changes to our systems unit of measurement benefiting pages that were previously under-rewarded.

There’s no "fix" for pages which can perform less well other than to remain focused on building nice content. Over time, might|it's going to|it should} be that your content may rise relative to different pages."

TAGGED WITH: BROAD CORE ALGORITHM UPDATE, GOOGLE ALGORITHM HISTORY, GOOGLE ALGORITHM UPDATES

How to Write SEO-Friendly Content in 2018

SEO refers to ‘Search Engine Optimization’. SEO based mostly content writing refers to the art of writing content exploitation effective key words that may rank high in varied search engines. It is an effective way to engage audience by making it easier for them to search for relevant content via search engines like Google. One can publicise and sell products via online writing rather than spending a huge amount of money in promotional and marketing. In order to use effective keywords that attract online traffic, it is important to conduct a thorough keyword research before one starts writing. Thus one can use words which are more frequently searched for by users while on internet. It is also important to organise the content logically so that users are able to find the information easily.

One has to know their target audience well before developing the site content. E.g. who do you want to engage with your content? Is it the teen group or the middle income group or the highly paid professionals? What kind of content interests and entertains them? What are the current issues that this target group is facing and what solution are they seeking from the online site? It is a good idea to connect with the target audience via social media, blogs etc. and seek their opinion and feedback on the type of content that they find useful and interesting. One has to post frequently to generate interest amongst the audience. Usage of appropriate font styles, headings, attractive and informative pages, re-validation of the chosen key words periodically etc. are few SEO Content Strategies to keep drawing traffic on internet. Credibility and authenticity of the content are imperative for driving customer loyalty towards the website. The content has to retain its originality and uniqueness to spark user interest.

One has to incorporate compelling blog writing, article writing and press releases such that users find them engaging and are willing to share them with other colleagues and friends. The content has to be rich enough to educate people and empower them to make well informed decisions. The need to proof read the content before publication can never be undermined since nobody would like to read content that has grammatical and formatting errors and is visually unappealing. There has to be clarity of thought in the content and it has to be relevant to the subject so that readers are not digressed or confused. Seasonal promotional and offers, timely updates on new releases and products etc. are able to keep the audience engaged and encourage them to repeat their website visits for more information. Lastly seeking a professional viewpoint ensures that the content is SEO compliant and of top notch quality.

The Trade Secrets of Online Brands

In this era of digitisation, creating an online brand has become one of the foremost ways of gaining eyeballs and making one’s presence felt in a highly competitive environment. Irrespective of whether one has a physical presence or not, one has to resort to online marketing to build a brand that people will relate to and identify with.

An online brand, so to speak, is any company or individual trying to build goodwill through active and engaging presence in the online sphere. In short, growing one’s business online is directly proportional to growing one’s brand. We are living in an era where start-ups and corporate alike are trying to create a niche for themselves in a cluttered online space, to acquire their share of fame. The most important way to create a brand online is constant communication with the users or customers. A brand is what the users make it. Like Jeff Bezos, the CEO and Founder of Amazon.com says, “Your brand is what people say about you when you’re not in the room”.

Secondly, the value of a flawless, easy to use and navigate and visually appealing website or app can hardly be undermined. A smooth user experience by means of an impactful logo, a clean user interface and a well-designed website are other prerequisites. A neat logo that conveys the brand message also helps in brand recognition among the masses. A creative tagline can adequately sum up the values and ethics of a brand. It is almost like a crisp and concise introduction about your brand for first-time users. Quality and easily identifiable content on the website and functionality of the over-all site can further ensure visibility.

Digital marketing activities, such as, Search EngineOptimization, Search Engine Marketing and regular blog articles will also drive traffic to the website that can result in actual leads. Presence across all social channels is indispensable. One should aim to develop and build a healthy relationship with the target audience by educating them about the company’s mission and goals. The content one posts online should be in sync with the general values of the brand to avoid any inconsistencies in the brand message one tries to convey.

Timely mailers with succinct and relevant information will further boost one’s reputation as an online brand. An e-commerce company such as Limeroad, for example, runs engaging promotional activities through sections like Rush Hour and Shop City. The success of an online brand also relies heavily on word-of-mouth. Hence, there is an intense focus on capturing customer review and feedback via various calls to action such as ‘Rate This Item or Service’ and ‘Write a Review’.

Apart from the above-mentioned advantages, creating an online brand can also help companies cut down costs on running and maintaining physical outlets. If you want your brand to reach out to the masses with limited warehouse space and a handful of people to manage operations, then online branding is the way forward for you.

Why are not Your SEO Techniques Working for you?

SEO is an art that cannot be learned or perfected overnight. To get the best results you need to keep on top of the latest techniques, be creative and spend time perfecting your skill. However, it is never an exact science and there are many mistakes waiting to be made. Here we'll take a look at some of the most common SEO pitfalls and how they can damage your SEO efforts.

Lots of Traffic, No Conversions Finally, with plenty of research and effort you have published and optimized your pages with your first batch of keywords. Your analytics start to show lots of traffic coming in. Great! The only problem is that your conversion rate hasn't increased. This could be down to the keywords you have chosen not being targeted to your audience, being too generic or not being competitive enough.

Duplicate or Shallow Content It's one thing getting visitors to your website, but it's quite another keeping them there. One of the best ways to hold their attention is with meaningful and highly targeted content. If your content is shallow at best and holds no relevance, your visitors will leave in their droves. Duplicate content is another big no-no and could get your website penalized. You should always ensure that every page you publish has unique content that doesn't exist anywhere else online.

Poor Link Building Strategies When somebody else links to your site, whether they do so from social media or another website page, Google sees this as a recommendation and will boost your ranking as a result. Problems can arise when websites that are completely irrelevant to your offering start linking to you. Google's smart algorithms recognize the relevance and could ignore irrelevant links over time. Aim to manage your own link building strategy with guest blog posts on relevant sites and quality content on your own site that attracts relevant and authoritative links.