Effective SEO Techniques and Practices that Work in 2018

Best SEO Practices & Techniques That Work GREAT in 2018

No one knows your brand or blog until you have an online existence with adequate identity. In order to make people vigilant about your product or blog site, SEO works well.

From small scale industries to major one, all are adopting the SEO strategies in order to boost the ranking as well as the traffic of their website or blog. SEO is such a way that affects the visibility of your site and enables you to drive your website at a successful route. 

It’s time to begin exploitation the simplest SEO practicefor 2018. So, let’s have a look on best SEO practices along with copywriting tips that you need to use now:

Start With Compelling Contents

Impress your audience by emphasizing more compelling contents because Google will merely continue to those websites that are based on solid content strategy. Error-free and quality contents will be considered by the Google rather than quantity.

Do you know content is such a powerful thing that can turn your visitors into the potential buyers? So, publish the magic contents so as to engage the audience and compel them to revisit your site.

2017 will adhere more to the visual contents than simple contents. So, make sure your contents will have compelling texts as well as images in order attract more and more audience.

The Rise Of Video Marketing

The upcoming year is going to use videos more than product description or infographics just to promote brand or services because people love to watch videos instead of having a look on infographics.

Video marketing is such a step by step process that converts your targeted audience into the buyers and in the upcoming year, there will be more craze among users about product videos.

Do you know one of the third users taking the recourse of YouTube and Instagram? It is because these platforms don’t merely boost your website traffic even your online status as well.

Research says that silent videos are grabbing the focus of the customers because these videos can be seen everywhere whether in office hours or in public space.

Use Of Right Keywords

Google’s Keyword Planner is such an essential tool where you can research industry specific and right keywords to be used in your quality contents.

In order to provide the best and less competitive advantage long tail keywords help you out to draw high web traffic in 2018 instead of the short length of keywords.

The other smart way to make Google happy is to use LSI (Latent Semantic Indexing) keywords. LSI keywords are built using the synonyms or related words so as Google can understand your product easily when people search your product or brand on the internet.

Go With Link Building

Link Building on the most popular and related sites can make your efforts easy by increasing the web traffic with the targeted audience. In order to grab heavy rush on your site or blog link building is a perfect way indeed.

Tags: Best SEO Practices For 2018, SEM, SEO, seo content, seo keyword research, seo strategies, technical seo audit, SEO tips, latest seo techniques 2018, Broad Core Algorithm Update

SEO tips for improving your website rankings

Tips for Search Engine Optimization

Five Ways to Improve your Site's Ranking (SEO)

On Page SEO cover those parameters that are present “on the webpage”. It considers not only the content but also the image, the backlinks, and the design of your website.

Content Quality: 

It plays a very important role in SEO. You should use catchy headlines, relevant and creative content, and proper use of long tail keywords. Your content quality will improve if your write-ups are original, engaging and thought-provoking. The freshness of content is a key factor for On Page SEO. Adding images and videos to your content is another good option. But don’t forget to add links to the image.

Use of keywords: 

Using keywords in the content is called keyword stuffing. It’s not just putting the keywords here and there without some meaning. It is more than that. You have to learn that how to use keyword strategically in your content.

Page speed: 

The page that takes time to load is not going to get clicked again often. Be fast. Your page must load fast to get good SEO rank.

OFF Page SEO: 

Off Page SEO count those parameters that are not in your hands directly. But you have to work for this by using marketing strategies. Social media, YouTube videos and Guest blogging are some of the tools.

Trust and Authority: 

Using Social networking, you could build a brand or I would rather say you could win trust. If a search engine has trust on a brand or a site, it is directly getting good ranking. You could get known for using YouTube videos, and other social networking sites.

Search Engine determines the authority of your site by finding how well known is your product or your brand. If you are having good backlinks on your page, it is trustworthy.

Bounce rate: 

Bounce Rate is a parameter that judges the stickiness of your web page. If a user doesn’t stay long or just leave your web page without clicking any other link, it means you are lacking something. You should use videos and more actionable content for decreasing your site’s bounce rate.

Domain age: 

Domain age does matter in the Off-page SEO ranking. It is better to buy an old domain instead of setting up a new one for you. But if you have an old registered domain but no site is running on it, then there is no chance to get good ranking. It also depends on how long your site has been indexed by the search engine.

Tags: beginners learning SEO, Google SEO Updates, Off-Page SEO, Off-page Seo trends, On-Page SEO Practices, SEO, seo friendly content, Keyword research, seoalgorithmupdatetoday, On-Page SEO, SEO Tips

Why every Blog needs a great logo design?

What You Need to Know Before Designing a Logo

The first impression is the last impression!

People these days are most busy in their own chores that they hardly analysis to the bits before reaching conclusions concerning something or anyone. Nowadays judgments are made spontaneously. Copious of people are active on social media and make use of the web to hunt information. Thus, online promotion is the best way to increase your market.

A blog with professional logo is the best form of promoting your brand online. It creates a good first impression about the brand to the people.

If you wish to promote your brand in the market then you should have a very informative blog with a highly professional and captivating logo.

It establishes a unique identity of the brand

A logo is a visual cornerstone of a brand. Whenever people see a tick sign they relate it to Nike since it is its logo. So a brand should have a logo that acts as its quintessence. When people visit your blog for the first time, the logo gives them a feel of what your blog is all about. Branding pulls science and psychology to convey a message to the audience. The logo should be such that depicts your brand.

The blog, on the other hand, is a descriptive cornerstone of a brand. A blog should include all necessary details to familiarize the audiences about the brand.

Gives professional touch

A logo gives a professional touch to your brand, people take it more seriously and regard it as authentic. A professional logo and blog will create a sound impression among people. The blog should be updated from time to time to engage the audience and build more trust among them. While on the other hand, a lousy logo would make them lose interest. An outdated blog will create an impression that the company is cutting corners and doesn’t care about details. Thus an appropriately designed logo and updated blog build the initial trust of patrons. 

It boosts the market and ensure customer loyalty

Once the customers are using your products and appreciating them, they will even recommend it to their friends or relatives and thus new customers are garnered. A well-designed logo is memorable and recognizable by the customers. It also makes the brand stand out from its counterparts. Wherever the consumers will see the logo they will tell about your brand to others thereby promoting it.

Tags: Online Brands, Online Marketing, online advertisements, SEO tips, creating an online brand, Logo Design, Graphic Design

10 BEST SEO TIPS FOR BEGINNERS

10 BEST SEO TIPS FOR BEGINNERS

Though the word SEO is quite familiar with all the mature bloggers but it might bring questions for newbies. SEO and BLOGGING are relatively connected with each other. The abbreviation of SEO is Search Engine Optimization, which optimized your blog and it’s contents to the Search Engines, so that they could be indexed by them.

Making a blog SEO friendly is very important in terms of getting Ranks, generate exposures or revenue and making it popular worldwide. While listening to those three words the new bloggers might get the idea of making their blog SEO friendly is not so easy, but the truth is something else.

Anyone and everyone can make their blog SEO friendly by putting a very little but constant efforts, and for doing so we are providing you guys some very effective and easy tips in our present article. So guys being a newbie blogger, if you have the wish to make your blog outrank among the billions in the popular search engines then we will suggest you to read the article very carefully and try to embed the tips in case of your blog also as much as you can and we can assure you as per our experiences that you will get a genuine result.

1. PICK A PROPER DOMAIN NAME:

This is the most initial step and many people makes mistake in this area particularly. Your blog should portrait your area of interests to your viewers, hence the first thing you need to keep in mind is to choose the most appropriate and proper name or domain name of your blog. Because your blog will be known to the people worldwide through your domain name only, thus your domain name should have the power and potentiality to attracts similar viewers of your niche.

As an example if you have interest in Capital Market and if you want to share your knowledge through your blog, with the others who has the similar interest like you, on that particular field then you should choose your domain name as “capitalmarkettips.com or similar to it”.

2. USE OF META TAGS:

Before explaining about it, you need to know first “what is meta tag” ?

Meta tags are the HTML or XHTML elements, which provides information about a web page, which includes the information about the creator of the page, what are the elements covered in that page, how often the page is getting updated and which are the keywords author have used to summarize the contents of the page etc.

Creating Meta tags for your each and every blog pages are very much important. Because many search engines look out for this information while building their indices. While creating the Meta Tags for your blog one need to be very careful about choosing the word, because your Meta Tags should have the ability to express your page contents.

  

3. USE UNIQUE KEYWORDS & TITLES FOR EACH PAGE :

It is very important for you guys to remember that use of unique keywords could only make your web-pages optimized by the search engines. Use of unique title in each and every page will only can define the pages separately to the search engine. Because search engines used to rank on web pages not on websites, hence each page should contain a handful of key words to get optimized by the search engines and remember to not use the same set of keywords related to the theme of your blog in every web pages as in that way no unique key word will come out to the search engines and thus they will underestimate your page as a good match for any particular search.

4. HIGH QUALITY CONTENTS FOR BETTER SEO :

People across the globe refers only those blogs, where they find some top quality contents. Hence it’s very much necessary for a blogger to provide high quality contents for his/her viewers so that once a visitor discover your blog should never keep it out of their mind. Thus you will be benefited in both ways. One among those is, you will get some quality viewers and the second is people who will find your blog interesting and able to match up their expectations will refer it to their friends, followers and colleagues. By this way your blog will automatically generate a good number of traffic and also will get noticed by the search engines as well.

5. LINK BUILDING & GUEST POSTINGS :

when we talk about link building, it’s means the count of links you are getting from some high authoritative websites. In another way it is called as getting back-links. The best way to build up links is to do guest posting in those renowned websites. Once you guys will groom up yourself enough in terms of writing articles start write articles side by side for guest posting. But remember your guest articles should be high quality articles or else it will not be accepted by the high authoritative websites. Once your website will start getting high quality back-links it will automatically be optimized by the search engines. Thus increasing SEO for your website will also help it to get a good page rank from Google as well.

  

6. SUBMIT YOUR BLOG IN BLOG DIRECTORIES :

Once your blog gets enriched with a good number of quality articles and start getting a good number of viewers, look out for blog directories and submit your blog to those blog directories as much as you can. Because submitting your blog in different blog directories will benefits you in two ways. Firstly you will get a huge traffic and secondly you might get invitations for guest posting from different high quality blogs. Besides that more traffics will also bring more page-views for your each articles as well. Thus increasing page-views and traffics together will help to pull up your blog’s rank in a significant way.

7. SUBMISSION DIRECTORIES :

Article submission directories can also help your blog through making it better optimized by the search engines . As in the previous point I have explained that how blog directories are helpful in increasing your blog’s SEO, just like the same way article submission directories also pulls up crowd or traffics for your blog’s articles. If you have the ability to write quality contents then you should look out for article submission directories to explore your capability in front of the world of bloggers so that your article get crawled by the search engine crawlers.

8. SOCIAL NETWORK SUBMISSION :

Social networks are the most easy and valuable platform of blog/website submission to get a great outcome in terms of better optimization for search engines by putting less efforts. Now a days almost 80% of total population involves them into social network sites, hence creating your blog pages in various social networking sites with your domain name and by updating it regularly by sharing your articles or posts will also help you guys to get a quick and good outcome in terms of improved SEO for your blog.

9. LOOK AFTER FOR YOUR WEBSITE NAVIGATION :

People consider a website/blog as a good search on the basis of how flawlessly the users can navigate your website across the web. We will suggest you to create or include two site-maps, one will be for users and one should be for search engines. You can use XML site-map for search engines and Breadcrumbs as your internal site-map.

10. WEBSITE LOADING TIME & DOWNTIME :

It is important to decrease your website loading time as much as you can as it is proven that viewers loves to visit those websites which opens fast in all type of search engines. In addition to this you guys need to take care of the downtime of your website as well, hence our suggestion will be pay a bit more but choose a proper hosting. Because search engines hates those websites which experience frequent downtime. Beside that try to limit your page size in between 100k to 150k so that your page can open smoothly and fast in comparison to other blogs.

Google page speed tool helps to check website speed as well as it also suggest what actions are required to take to optimize the website. If you are using wordpress then W3 total cache wordpress plugin is one more option through which one can optimize their website.

CONCLUSION :

So guys that was all from our side, now it’s depends on you how thoroughly you can follow the steps and make your Blog SEO friendly. There must be many more SEO tips across the web, but as per our knowledge above 10 SEO tips are most common and helpful for the beginners.

Tagged with: SEO tips, SEO tips for beginners, boost up your website