How to Write SEO-Friendly Content in 2018

SEO refers to ‘Search Engine Optimization’. SEO based mostly content writing refers to the art of writing content exploitation effective key words that may rank high in varied search engines. It is an effective way to engage audience by making it easier for them to search for relevant content via search engines like Google. One can publicise and sell products via online writing rather than spending a huge amount of money in promotional and marketing. In order to use effective keywords that attract online traffic, it is important to conduct a thorough keyword research before one starts writing. Thus one can use words which are more frequently searched for by users while on internet. It is also important to organise the content logically so that users are able to find the information easily.

One has to know their target audience well before developing the site content. E.g. who do you want to engage with your content? Is it the teen group or the middle income group or the highly paid professionals? What kind of content interests and entertains them? What are the current issues that this target group is facing and what solution are they seeking from the online site? It is a good idea to connect with the target audience via social media, blogs etc. and seek their opinion and feedback on the type of content that they find useful and interesting. One has to post frequently to generate interest amongst the audience. Usage of appropriate font styles, headings, attractive and informative pages, re-validation of the chosen key words periodically etc. are few SEO Content Strategies to keep drawing traffic on internet. Credibility and authenticity of the content are imperative for driving customer loyalty towards the website. The content has to retain its originality and uniqueness to spark user interest.

One has to incorporate compelling blog writing, article writing and press releases such that users find them engaging and are willing to share them with other colleagues and friends. The content has to be rich enough to educate people and empower them to make well informed decisions. The need to proof read the content before publication can never be undermined since nobody would like to read content that has grammatical and formatting errors and is visually unappealing. There has to be clarity of thought in the content and it has to be relevant to the subject so that readers are not digressed or confused. Seasonal promotional and offers, timely updates on new releases and products etc. are able to keep the audience engaged and encourage them to repeat their website visits for more information. Lastly seeking a professional viewpoint ensures that the content is SEO compliant and of top notch quality.

The Trade Secrets of Online Brands

In this era of digitisation, creating an online brand has become one of the foremost ways of gaining eyeballs and making one’s presence felt in a highly competitive environment. Irrespective of whether one has a physical presence or not, one has to resort to online marketing to build a brand that people will relate to and identify with.

An online brand, so to speak, is any company or individual trying to build goodwill through active and engaging presence in the online sphere. In short, growing one’s business online is directly proportional to growing one’s brand. We are living in an era where start-ups and corporate alike are trying to create a niche for themselves in a cluttered online space, to acquire their share of fame. The most important way to create a brand online is constant communication with the users or customers. A brand is what the users make it. Like Jeff Bezos, the CEO and Founder of Amazon.com says, “Your brand is what people say about you when you’re not in the room”.

Secondly, the value of a flawless, easy to use and navigate and visually appealing website or app can hardly be undermined. A smooth user experience by means of an impactful logo, a clean user interface and a well-designed website are other prerequisites. A neat logo that conveys the brand message also helps in brand recognition among the masses. A creative tagline can adequately sum up the values and ethics of a brand. It is almost like a crisp and concise introduction about your brand for first-time users. Quality and easily identifiable content on the website and functionality of the over-all site can further ensure visibility.

Digital marketing activities, such as, Search EngineOptimization, Search Engine Marketing and regular blog articles will also drive traffic to the website that can result in actual leads. Presence across all social channels is indispensable. One should aim to develop and build a healthy relationship with the target audience by educating them about the company’s mission and goals. The content one posts online should be in sync with the general values of the brand to avoid any inconsistencies in the brand message one tries to convey.

Timely mailers with succinct and relevant information will further boost one’s reputation as an online brand. An e-commerce company such as Limeroad, for example, runs engaging promotional activities through sections like Rush Hour and Shop City. The success of an online brand also relies heavily on word-of-mouth. Hence, there is an intense focus on capturing customer review and feedback via various calls to action such as ‘Rate This Item or Service’ and ‘Write a Review’.

Apart from the above-mentioned advantages, creating an online brand can also help companies cut down costs on running and maintaining physical outlets. If you want your brand to reach out to the masses with limited warehouse space and a handful of people to manage operations, then online branding is the way forward for you.

SEO Fundamentals for Improving Organic Search Rankings

SEO and Organic Traffic: Fundamentals

 

SEO ORGANIC

In the road towards optimization, understanding website traffic is key. As you update your content, bear in mind when the audience will be and what ticks them. Moreover, website visitors do change often, therefore, you have to factor this in as well. Having a high-quality content will generally translate to a lead. Websites usually gather traffic from each direct and organic searches, each of those sources play a serious role, however, we are going to be viewing organic traffic presently.

Organic SEO (search engine optimization) also termed as Organic traffic SEO describes the processes used to obtain a natural placement on search engine result pages (SERPs). Techniques used include using Tags and keyword analysis, back linking, link building and content writing for readers to amuse themselves.

Organic Traffic Most marketers out there attempt to extend Organic traffic. Ideally, this traffic is defined as visitors from a search engine into your business website. Organic traffic provides extra information into the particular search phrase. It directly deals with SEO, therefore, the better you are ranking for competitive keywords, the more organic traffic you’ll receive.

Benefits of Organic SEO Search Traffic

Indeed we do acknowledge that PPC (Pay-Per-Click) advertising has its role to play to a business success, however, unpaid, organic search traffic has more value. Here’s why I think so:

• Cost. This is the most obvious reason and benefit to include organic traffic. Cost advantage in terms of advertising is never heard of. PPC does guarantee to put your link in front of site visitors but at a heavy cost.

• Credibility. Credibility is one of the main reasons why implementing an organic traffic is ideal. Most internet users know that companies pay out to be the top, they know how the game is played. Therefore, companies that are ahead in the market and are credible, are most likely organic “trafficked”. To solidify your company’s online reputation, you need to target organic traffic and your website design.

• Competition. One thing I’ve noticed lately is that, if organic search traffic is pursued aggressively, it can effectively block your competitors’ online presence. Therefore invest more in improving organic search traffic, this will push your competitors down the list naturally.

• Combined Approach. The non-homogeneity of internet users is something to tap into as well. Therefore, while some access sites through search engines; others click onto paid ads. Therefore, a wise business will incorporate both. Introduce some combined approach to come out as a coherent online strategy.