SEO tips for improving your website rankings

Tips for Search Engine Optimization

Five Ways to Improve your Site's Ranking (SEO)

On Page SEO cover those parameters that are present “on the webpage”. It considers not only the content but also the image, the backlinks, and the design of your website.

Content Quality: 

It plays a very important role in SEO. You should use catchy headlines, relevant and creative content, and proper use of long tail keywords. Your content quality will improve if your write-ups are original, engaging and thought-provoking. The freshness of content is a key factor for On Page SEO. Adding images and videos to your content is another good option. But don’t forget to add links to the image.

Use of keywords: 

Using keywords in the content is called keyword stuffing. It’s not just putting the keywords here and there without some meaning. It is more than that. You have to learn that how to use keyword strategically in your content.

Page speed: 

The page that takes time to load is not going to get clicked again often. Be fast. Your page must load fast to get good SEO rank.

OFF Page SEO: 

Off Page SEO count those parameters that are not in your hands directly. But you have to work for this by using marketing strategies. Social media, YouTube videos and Guest blogging are some of the tools.

Trust and Authority: 

Using Social networking, you could build a brand or I would rather say you could win trust. If a search engine has trust on a brand or a site, it is directly getting good ranking. You could get known for using YouTube videos, and other social networking sites.

Search Engine determines the authority of your site by finding how well known is your product or your brand. If you are having good backlinks on your page, it is trustworthy.

Bounce rate: 

Bounce Rate is a parameter that judges the stickiness of your web page. If a user doesn’t stay long or just leave your web page without clicking any other link, it means you are lacking something. You should use videos and more actionable content for decreasing your site’s bounce rate.

Domain age: 

Domain age does matter in the Off-page SEO ranking. It is better to buy an old domain instead of setting up a new one for you. But if you have an old registered domain but no site is running on it, then there is no chance to get good ranking. It also depends on how long your site has been indexed by the search engine.

Tags: beginners learning SEO, Google SEO Updates, Off-Page SEO, Off-page Seo trends, On-Page SEO Practices, SEO, seo friendly content, Keyword research, seoalgorithmupdatetoday, On-Page SEO, SEO Tips

Why are not Your SEO Techniques Working for you?

SEO is an art that cannot be learned or perfected overnight. To get the best results you need to keep on top of the latest techniques, be creative and spend time perfecting your skill. However, it is never an exact science and there are many mistakes waiting to be made. Here we'll take a look at some of the most common SEO pitfalls and how they can damage your SEO efforts.

Lots of Traffic, No Conversions Finally, with plenty of research and effort you have published and optimized your pages with your first batch of keywords. Your analytics start to show lots of traffic coming in. Great! The only problem is that your conversion rate hasn't increased. This could be down to the keywords you have chosen not being targeted to your audience, being too generic or not being competitive enough.

Duplicate or Shallow Content It's one thing getting visitors to your website, but it's quite another keeping them there. One of the best ways to hold their attention is with meaningful and highly targeted content. If your content is shallow at best and holds no relevance, your visitors will leave in their droves. Duplicate content is another big no-no and could get your website penalized. You should always ensure that every page you publish has unique content that doesn't exist anywhere else online.

Poor Link Building Strategies When somebody else links to your site, whether they do so from social media or another website page, Google sees this as a recommendation and will boost your ranking as a result. Problems can arise when websites that are completely irrelevant to your offering start linking to you. Google's smart algorithms recognize the relevance and could ignore irrelevant links over time. Aim to manage your own link building strategy with guest blog posts on relevant sites and quality content on your own site that attracts relevant and authoritative links.