SEO and Organic Traffic: Fundamentals
In the road towards optimization, understanding website
traffic is key. As you update your content, bear in mind when the audience will
be and what ticks them. Moreover, website visitors do change often, therefore,
you have to factor this in as well. Having a high-quality content will
generally translate to a lead. Websites usually gather traffic from each direct and organic searches, each of those sources play a serious role, however, we are going to be viewing organic traffic presently.
Organic SEO (search engine optimization) also termed as
Organic traffic SEO describes the processes used to obtain a natural placement
on search engine result pages (SERPs). Techniques used include using Tags and
keyword analysis, back linking, link building and content writing for readers
to amuse themselves.
Organic Traffic Most marketers out there attempt to extend
Organic traffic. Ideally, this traffic is defined as visitors from a search
engine into your business website. Organic traffic provides extra information into the particular search phrase. It
directly deals with SEO, therefore, the better you are ranking for competitive
keywords, the more organic traffic you’ll receive.
Benefits of Organic SEO Search Traffic
Indeed we do acknowledge that PPC (Pay-Per-Click)
advertising has its role to play to a business success, however, unpaid,
organic search traffic has more value. Here’s why I think so:
• Cost. This is the most obvious reason and benefit to
include organic traffic. Cost advantage in terms of advertising is never heard
of. PPC does guarantee to put your link in front of site visitors but at a
heavy cost.
• Credibility. Credibility is one of the main reasons why
implementing an organic traffic is ideal. Most internet users know that
companies pay out to be the top, they know how the game is played. Therefore,
companies that are ahead in the market and are credible, are most likely
organic “trafficked”. To solidify your company’s online reputation, you need to
target organic traffic and your website design.
• Competition. One thing I’ve noticed lately is that, if
organic search traffic is pursued aggressively, it can effectively block your
competitors’ online presence. Therefore invest more in improving organic search
traffic, this will push your competitors down the list naturally.
• Combined Approach. The non-homogeneity of internet users
is something to tap into as well. Therefore, while some access sites through
search engines; others click onto paid ads. Therefore, a wise business will
incorporate both. Introduce some combined approach to come out as a coherent
online strategy.
