SEO tips for improving your website rankings

Tips for Search Engine Optimization

Five Ways to Improve your Site's Ranking (SEO)

On Page SEO cover those parameters that are present “on the webpage”. It considers not only the content but also the image, the backlinks, and the design of your website.

Content Quality: 

It plays a very important role in SEO. You should use catchy headlines, relevant and creative content, and proper use of long tail keywords. Your content quality will improve if your write-ups are original, engaging and thought-provoking. The freshness of content is a key factor for On Page SEO. Adding images and videos to your content is another good option. But don’t forget to add links to the image.

Use of keywords: 

Using keywords in the content is called keyword stuffing. It’s not just putting the keywords here and there without some meaning. It is more than that. You have to learn that how to use keyword strategically in your content.

Page speed: 

The page that takes time to load is not going to get clicked again often. Be fast. Your page must load fast to get good SEO rank.

OFF Page SEO: 

Off Page SEO count those parameters that are not in your hands directly. But you have to work for this by using marketing strategies. Social media, YouTube videos and Guest blogging are some of the tools.

Trust and Authority: 

Using Social networking, you could build a brand or I would rather say you could win trust. If a search engine has trust on a brand or a site, it is directly getting good ranking. You could get known for using YouTube videos, and other social networking sites.

Search Engine determines the authority of your site by finding how well known is your product or your brand. If you are having good backlinks on your page, it is trustworthy.

Bounce rate: 

Bounce Rate is a parameter that judges the stickiness of your web page. If a user doesn’t stay long or just leave your web page without clicking any other link, it means you are lacking something. You should use videos and more actionable content for decreasing your site’s bounce rate.

Domain age: 

Domain age does matter in the Off-page SEO ranking. It is better to buy an old domain instead of setting up a new one for you. But if you have an old registered domain but no site is running on it, then there is no chance to get good ranking. It also depends on how long your site has been indexed by the search engine.

Tags: beginners learning SEO, Google SEO Updates, Off-Page SEO, Off-page Seo trends, On-Page SEO Practices, SEO, seo friendly content, Keyword research, seoalgorithmupdatetoday, On-Page SEO, SEO Tips

On-Page SEO Practices

On-Page SEO Practices

1. Content Optimization –

Quality content is a must for success. Always present things from a special perspective even after you are repeating the points from different websites. Optimizing your content means that using the proper keywords and increasing the readability. We have discussed keywords in the next point, so let us provide you some points to keep in mind for increasing readability of content.

•    1# Use Heading Tags like Heading 1 to Heading 6 as often and as required.

•    2# Do not write more than 300 words under each heading tag.

•    3# Make paragraphs small to increase readability. Keep in mind that a paragraph should not have more than five sentences unless it is required. This will also make your article look elaborate ad audiences love to read an elaborate article when it is presented beautifully.

•    4# Whenever there is a scope, include an image. Colorful and illustrative relevant images keep the audiences engaged.

•    5# Avoid using passive voices as far as you can as it is considered negative from SEO perspective. Do not write a sentence with more than 20 words. The audience always loves to read small meaningful sentences.

2. Keyword Optimization –

Keyword is the main ingredient in on-page optimization. Search engines rank your articles based on your keywords. Keywords are generally the words around which you are writing an article. For example, the main keyword of this article is SEO. Other keywords are on-page SEO, Off-page SEO. You must use only those keywords that have high demand, i.e., people are searching articles with those keywords. There are many tools to do that research to find the keywords you must be using for any given topic.

Use your main keyword or keyword in the title. Your title is the TRP of your article. Hence, it should be exactly what people are searching for. For example, if you are writing an article on online money making opportunities and the keywords you have chosen are make money online, your title should be how to make money online every day. It includes the main keyword, it is catchy, and it is exactly the question with which a person searches on the internet. If your off-page SEO is great, you have chances of making it on the first page of search engine.

3. Keyword Density -

Keyword density is the percentage of the main keywords you are using while writing the keyword. For example, if you the main keyword 20 times in a 1000 words article, your keyword density in 2%. It is a good practice not to keep the density of the main keyword/keywords more than 2.5%. You can use main keyword as well as other supporting keywords to form your article. Most importantly, use the keywords in the first paragraph as 2-3 time but make sure you do not stuff it forcefully in every sentence as it leads to keyword stuffing. Keyword stuffing is considered bad from SEO perspective.