Why every Blog needs a great logo design?

What You Need to Know Before Designing a Logo

The first impression is the last impression!

People these days are most busy in their own chores that they hardly analysis to the bits before reaching conclusions concerning something or anyone. Nowadays judgments are made spontaneously. Copious of people are active on social media and make use of the web to hunt information. Thus, online promotion is the best way to increase your market.

A blog with professional logo is the best form of promoting your brand online. It creates a good first impression about the brand to the people.

If you wish to promote your brand in the market then you should have a very informative blog with a highly professional and captivating logo.

It establishes a unique identity of the brand

A logo is a visual cornerstone of a brand. Whenever people see a tick sign they relate it to Nike since it is its logo. So a brand should have a logo that acts as its quintessence. When people visit your blog for the first time, the logo gives them a feel of what your blog is all about. Branding pulls science and psychology to convey a message to the audience. The logo should be such that depicts your brand.

The blog, on the other hand, is a descriptive cornerstone of a brand. A blog should include all necessary details to familiarize the audiences about the brand.

Gives professional touch

A logo gives a professional touch to your brand, people take it more seriously and regard it as authentic. A professional logo and blog will create a sound impression among people. The blog should be updated from time to time to engage the audience and build more trust among them. While on the other hand, a lousy logo would make them lose interest. An outdated blog will create an impression that the company is cutting corners and doesn’t care about details. Thus an appropriately designed logo and updated blog build the initial trust of patrons. 

It boosts the market and ensure customer loyalty

Once the customers are using your products and appreciating them, they will even recommend it to their friends or relatives and thus new customers are garnered. A well-designed logo is memorable and recognizable by the customers. It also makes the brand stand out from its counterparts. Wherever the consumers will see the logo they will tell about your brand to others thereby promoting it.

Tags: Online Brands, Online Marketing, online advertisements, SEO tips, creating an online brand, Logo Design, Graphic Design

The Trade Secrets of Online Brands

In this era of digitisation, creating an online brand has become one of the foremost ways of gaining eyeballs and making one’s presence felt in a highly competitive environment. Irrespective of whether one has a physical presence or not, one has to resort to online marketing to build a brand that people will relate to and identify with.

An online brand, so to speak, is any company or individual trying to build goodwill through active and engaging presence in the online sphere. In short, growing one’s business online is directly proportional to growing one’s brand. We are living in an era where start-ups and corporate alike are trying to create a niche for themselves in a cluttered online space, to acquire their share of fame. The most important way to create a brand online is constant communication with the users or customers. A brand is what the users make it. Like Jeff Bezos, the CEO and Founder of Amazon.com says, “Your brand is what people say about you when you’re not in the room”.

Secondly, the value of a flawless, easy to use and navigate and visually appealing website or app can hardly be undermined. A smooth user experience by means of an impactful logo, a clean user interface and a well-designed website are other prerequisites. A neat logo that conveys the brand message also helps in brand recognition among the masses. A creative tagline can adequately sum up the values and ethics of a brand. It is almost like a crisp and concise introduction about your brand for first-time users. Quality and easily identifiable content on the website and functionality of the over-all site can further ensure visibility.

Digital marketing activities, such as, Search EngineOptimization, Search Engine Marketing and regular blog articles will also drive traffic to the website that can result in actual leads. Presence across all social channels is indispensable. One should aim to develop and build a healthy relationship with the target audience by educating them about the company’s mission and goals. The content one posts online should be in sync with the general values of the brand to avoid any inconsistencies in the brand message one tries to convey.

Timely mailers with succinct and relevant information will further boost one’s reputation as an online brand. An e-commerce company such as Limeroad, for example, runs engaging promotional activities through sections like Rush Hour and Shop City. The success of an online brand also relies heavily on word-of-mouth. Hence, there is an intense focus on capturing customer review and feedback via various calls to action such as ‘Rate This Item or Service’ and ‘Write a Review’.

Apart from the above-mentioned advantages, creating an online brand can also help companies cut down costs on running and maintaining physical outlets. If you want your brand to reach out to the masses with limited warehouse space and a handful of people to manage operations, then online branding is the way forward for you.