SEMrush SEO Fundamentals Certification Exam Answers 2021
. What is the approximate number of
Google’s ranking factors?
Over
1000
or
Over 20
Over
100
or
Over 2000
Over 200
2. What does PLA stand for?
Popular
Links Analysis
Product Listing Ads
Personally
Listed Ads
3. What is the name of the URL element that is present
on every page except the homepage?
Subdomain
Slug
TLD
Protocol
4. To ensure the highest Google rankings, it will be
enough to focus your efforts on just several main ranking factors.
False
True
5. What is sitemap.xml?
A
site map intended for users, similar to a table of contents
A
file that is uploaded from Search Console to the root directory of a website to
confirm the rights to this website
A file with a list of a website’s URLs to be indexed
6. What’s the difference between a 301 and a 302 redirect?
301
is used for a temporary page redirection, 302 for a permanent redirection
301
is used for a page redirection block, 302 for a permanent redirection
301 is used for a permanent page redirection, 302 for a
temporary redirection
301
is used for a temporary page redirection, 302 for a redirection block
7. Microdatamarkup is an automatic method in which
Javascript adds schema annotation into the the head of the page.
True
False
8. Which of the following symbols should you use to
separate the words in the slug, according to best practice?
Plusses
Dots
Hyphens
Colons
9. Fill in the blanks: ______ reviews are the source for
your rating in the Knowledge Panel on Google, while Apple maps uses the review
stars from ______ by default.
TripAdvisor,
Foursquare
Google,
Facebook
TripAdvisor,
Facebook
Google, Yelp
10. Which status code tells us that the server is
currently unable to handle the request (“temporarily unavailable” error)?
302
code
404
code
503 code
200
code
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SEMrush SEO Fundamentals Exam Answers 2019
11. Which keywords are best to target?
Those with higher volume and lower competition
Those
with higher volume and higher competition
Or
Those with lower volume and lower competition
Those
with lower volume and higher competition
12. Which factors will increase the value of a link?
(Select Two Answers)
Links from PBNs
High authority of the linking domain
Relevant
keywords in the anchor text
A
link with a ‘nofollow’ attribute in the comment section of a blog post
13. When using this mobile site type, you’ve got a
single set of files with one version of content, which is shown to a user
regardless of the device they’re using.
Dynamic
serving
Separate
domain
Responsive design
14. What does AMP stand for?
Agile
Main Page
Advanced
Mobile Performance
Artificial
Mobile Presentation
Accelerated Mobile Pages
15. What is the primary difference between mobile search
results and desktop search results?
There
is no difference
To
ensure better user experience, you should have less content on your mobile
website
Nofollow
backlinks count when it comes to mobile SEO
More focus is made on local results
16. Fill in the blanks: ______ is the manual method
where you add in-line schema annotations to the corresponding HTML page
elements. When you use ______, Javascript fires and inserts the markup into the
head of the page.
Schema.org,
Microdatamarkup
Microdatamarkup, JSON-LD
JSON-LD,
Microdatamarkup
Microdatamarkup,
Schema.org
Schema.org,
JSON-LD
17. What are the main ways of improving your mobile
website’s user experience?
(Select Three Answers)
Making sure your content is easily readable
Adjusting your page elements to make them easy to click
with fingertips
Using
a dynamic serving website to make it mobile-friendly
Making
your content shorter so users can explore your site faster
Making sure your phone number is clickable
18. What are the signals that help Google see that your
site is targeting a specific country?
(Select Two Answers)
You use the country’s ccTLD
You
use the “.com,” “.net,” or “.org” TLD
A
subfolder of your website contains the country’s name
You use the country’s language in your hreflang directive
in the header
19. Which of the listed factors are important for local
SEO?
(Select Three Answers)
Mentions of your business name, address, and phone number
Total
number of backlinks from trusted websites
Links
from local websites
Localized site content
Follow/nofollow backlink property
20. Which of the listed items does Search Console allow
you to do?
(Select Two Answers)
Discover
the traffic sources and track users by the sources
Make sure that Google can crawl your website
Discover which queries caused your site to appear in
certain positions in search results
Monitor
and analyze your site’s audience behavior
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