Content Is The Best Marketing Tool That Can Make You More Successful

6 Content Marketing Tools You Need To Be Successful

Content forms the basis of every business because it envelops both communication and imparting relevant information to the users. Any kind of content is measured according to its readability, usefulness, freshness and definitely relevance. It also has a limited shelf life and hence the need to constantly update it in different forms. Content is used to create both positive and negative impacts on the mind of consumers, therefore, is a very effective marketing tool.

Content Marketing involves strategies at various levels focused on creating uniqueness, value, and eventually acquiring the desired traffic to the website. There are multiple reasons why content is a better tool for the marketing of any company and services.

1. Trust building

Content in any form-written or visual-sends messages to the clients that you know your field well and have the necessary expertise to answer their queries. Selecting specific keywords helps your clients in finding your expert blogs and articles. The more you write your readers gather clarity about your expertise and follow you.

2. Brand creation

A well-known person can help in launching a brand and pushing it forward like no other. That is what famous personalities do! Well, maybe not that famous but you can always use your brand in your articles and blogs and get them noticed as well. Continued content marketing helps you get quality and consistent traffic to your site and make the public conscious of your brand.

3. Content helps SEO

Yes, it does and minds you the organic kind of search. Google understands and notices your attempt to offer relevant information to buyers and is more likely to offer better rankings. The search engines are always on the lookout for current, relevant and informative content to help people so higher rankings are guaranteed.

4. Get more leads

The main point behind any kind of marketing is lead generation. Proper content and good rankings obviously lead the buyers towards you and there is your lead. Premium content in the form of e-books further aids in drawing the customer towards you. Google is searching for impressive content that is attractive, engaging, and helpful. 

5. Lead nurturing

This is where content becomes really important. Your content should make the client travel through the stages of awareness, deliberation, and final decision. Generating a bunch of leads that do not leverage is not useful. Instead, you should be able to guide the right client to you. Therefore keyword selection is very important along with the consecutive sets of articles. The client should be ultimately guided to get a free consultation from your company and that is where you have won the right lead.

6. Content sharing on social media

Appropriate content will find scores of takers and will be shared widely so that the brand name spreads. A problem-solving content is sure to get distributed so that others can be benefitted by it. In this case, social media plays a huge role and spreads the content very fast so that more and more audience can connect with it. 

Trustworthy content is the best saleable commodity. People tend to come back when t ensures the longevity of the brand. 

Tags:  Content Marketing Tools, Content Optimization, content marketing, Content Optimization, SEO content, SEO content 2021, Quality content in seo, seo friendly content 2021

How to Write SEO Friendly Content for Google in 2019

Content marketing for Google SERPs in 2019

The best process to write SEO Friendly content that keeps users & search engines

SEO- friendly content enjoys both your audience & search engine. This is the best ways to drive traffic to your website is by higher ranking on SERPs. The most important factors you have to consider for writing SEO Friendly content are:

 Create unique content: The text should not exact copy from other websites or another source of online. Search engines do not appreciate duplicate content and it wouldn’t help you a higher rank in SERPs.

 Title Optimization: Enter the title of your article in such a way that the title contains your desired keyword. Your title should be in 5 -70 wards length. Not only Google, all types of Search Engine do not like long titles. You have to follow this rule of Title Optimization.

 Put Keywords in Article Body: Use your favorite keywords in the article and keep Keyword in the first and the last 50 - 100 words. You have to remember Keyword Density 1.8% - 2.50% for search engine Bots.

 Use Bold and Italic: Of course, use your keyword Bold and Italic then Search engines can easily understand what kind of content it is.

 Use Keyword As h1, h2, h3 Tags: Use your keyword h1 - h3 in this Heading Tag then search engines will find out your content & highlight the importance of your writing. The reader will understand the contents of the entire text after seeing the contents headline.

 Content-Length: Your content length must be at least 500 words. Now it is much more difficult to generate target traffic from search engines by a small content. Your content has to very clear within at least 500.

 Use Image and Optimize Images: A Unique Image can bring your desired visitor. The size of the image shouldn’t too large then visitors exit from your website for loading time that can increase your site's bounce rate. Use the alt tag's information then search engines could optimize your image very easily.

 Internal Linking and External Linking: You can get your Target Visitor from using through Internal and External Linking but it should be relevant. You must consider No-Follow and Do-Follow at the time of linking your website

 Meta Keyword and Description: Add your main keyword as Meta Keyword and add a short description of your content between 156 characters. You can use the main Keyword several times in Meta Description.

 Input Keyword In URL: Use your keyword in the URL. It will be very helpful to find your content. Your Url must be in 10 Words and use this (-) sign next to each word such as: aroushtechbd.nrt/ seo-friendly-content. Do not use Stop Word in your URL, recently the search engine did not like the use of Stop Word (How, When, In, a, an, The etc).

 Before Publish: Before publishing your content you need to do check as a reader, not a writer that your content is standard for readable. You have to cheek spelling & grammar properly then make it publish

TAGS: SEO Content Writing Tips 2019, SEO Trends for 2019, SEO-friendly content, SEO Best Practices for 2019 

Connecting the dots: SEO, Content Marketing and Conversions

Principles Of Conversion Content Marketing

SEO, content and conversion rates all are interrelated and each one overlaps the function of one another. I would like to explain them in easiest way possible. One way of understanding the relationship between SEO and content marketing is that SEO makes specific demands and many of such requirements are fulfilled by the content. SEO demands that an article should have content and keywords so that its ratings on the search engines get better. This is fulfilled by the content, as content holds all the keywords and more the keywords and better the content, lesser would be the bounce rate.

This would mean that keywords would land more clicks on the link and increasing the CTR (Click Through Rate) but the type of content that the visitors see would determine if they like it and are browsing the website further, if not then the link would be pushed further back in the search engine. Professional content marketplaces like seoalgorithmupdatetoday.blogspot.com motivates and preaches quality content. Good content increases the probabilities of link backs by other websites, resulting in SEO. But SEO includes another technical aspects like building sitemaps, correct tagging and attractive meta data.

It is obvious that all the people who visit the site might not generate sales for site. More number of visitors just increase the chance of conversion and not the conversion itself. A site having relevant content, which has user friendly user interface, fast loading, and minimum steps for transaction would have a higher conversion rate. In conclusion, it can be broadly understood that SEO brings maximum visitors to the website, content and content marketing makes the visitor explore the site, which leads to higher chances of conversion.

Tags: SEO, content marketing, Conversion Rate Optimization, SEO content, Quality content in seo, Content Optimization, SEO Techniques

Effective SEO Techniques and Practices that Work in 2018

Best SEO Practices & Techniques That Work GREAT in 2018

No one knows your brand or blog until you have an online existence with adequate identity. In order to make people vigilant about your product or blog site, SEO works well.

From small scale industries to major one, all are adopting the SEO strategies in order to boost the ranking as well as the traffic of their website or blog. SEO is such a way that affects the visibility of your site and enables you to drive your website at a successful route. 

It’s time to begin exploitation the simplest SEO practicefor 2018. So, let’s have a look on best SEO practices along with copywriting tips that you need to use now:

Start With Compelling Contents

Impress your audience by emphasizing more compelling contents because Google will merely continue to those websites that are based on solid content strategy. Error-free and quality contents will be considered by the Google rather than quantity.

Do you know content is such a powerful thing that can turn your visitors into the potential buyers? So, publish the magic contents so as to engage the audience and compel them to revisit your site.

2017 will adhere more to the visual contents than simple contents. So, make sure your contents will have compelling texts as well as images in order attract more and more audience.

The Rise Of Video Marketing

The upcoming year is going to use videos more than product description or infographics just to promote brand or services because people love to watch videos instead of having a look on infographics.

Video marketing is such a step by step process that converts your targeted audience into the buyers and in the upcoming year, there will be more craze among users about product videos.

Do you know one of the third users taking the recourse of YouTube and Instagram? It is because these platforms don’t merely boost your website traffic even your online status as well.

Research says that silent videos are grabbing the focus of the customers because these videos can be seen everywhere whether in office hours or in public space.

Use Of Right Keywords

Google’s Keyword Planner is such an essential tool where you can research industry specific and right keywords to be used in your quality contents.

In order to provide the best and less competitive advantage long tail keywords help you out to draw high web traffic in 2018 instead of the short length of keywords.

The other smart way to make Google happy is to use LSI (Latent Semantic Indexing) keywords. LSI keywords are built using the synonyms or related words so as Google can understand your product easily when people search your product or brand on the internet.

Go With Link Building

Link Building on the most popular and related sites can make your efforts easy by increasing the web traffic with the targeted audience. In order to grab heavy rush on your site or blog link building is a perfect way indeed.

Tags: Best SEO Practices For 2018, SEM, SEO, seo content, seo keyword research, seo strategies, technical seo audit, SEO tips, latest seo techniques 2018, Broad Core Algorithm Update

How to Write SEO-Friendly Content in 2018

SEO refers to ‘Search Engine Optimization’. SEO based mostly content writing refers to the art of writing content exploitation effective key words that may rank high in varied search engines. It is an effective way to engage audience by making it easier for them to search for relevant content via search engines like Google. One can publicise and sell products via online writing rather than spending a huge amount of money in promotional and marketing. In order to use effective keywords that attract online traffic, it is important to conduct a thorough keyword research before one starts writing. Thus one can use words which are more frequently searched for by users while on internet. It is also important to organise the content logically so that users are able to find the information easily.

One has to know their target audience well before developing the site content. E.g. who do you want to engage with your content? Is it the teen group or the middle income group or the highly paid professionals? What kind of content interests and entertains them? What are the current issues that this target group is facing and what solution are they seeking from the online site? It is a good idea to connect with the target audience via social media, blogs etc. and seek their opinion and feedback on the type of content that they find useful and interesting. One has to post frequently to generate interest amongst the audience. Usage of appropriate font styles, headings, attractive and informative pages, re-validation of the chosen key words periodically etc. are few SEO Content Strategies to keep drawing traffic on internet. Credibility and authenticity of the content are imperative for driving customer loyalty towards the website. The content has to retain its originality and uniqueness to spark user interest.

One has to incorporate compelling blog writing, article writing and press releases such that users find them engaging and are willing to share them with other colleagues and friends. The content has to be rich enough to educate people and empower them to make well informed decisions. The need to proof read the content before publication can never be undermined since nobody would like to read content that has grammatical and formatting errors and is visually unappealing. There has to be clarity of thought in the content and it has to be relevant to the subject so that readers are not digressed or confused. Seasonal promotional and offers, timely updates on new releases and products etc. are able to keep the audience engaged and encourage them to repeat their website visits for more information. Lastly seeking a professional viewpoint ensures that the content is SEO compliant and of top notch quality.