Content Is The Best Marketing Tool That Can Make You More Successful

6 Content Marketing Tools You Need To Be Successful

Content forms the basis of every business because it envelops both communication and imparting relevant information to the users. Any kind of content is measured according to its readability, usefulness, freshness and definitely relevance. It also has a limited shelf life and hence the need to constantly update it in different forms. Content is used to create both positive and negative impacts on the mind of consumers, therefore, is a very effective marketing tool.

Content Marketing involves strategies at various levels focused on creating uniqueness, value, and eventually acquiring the desired traffic to the website. There are multiple reasons why content is a better tool for the marketing of any company and services.

1. Trust building

Content in any form-written or visual-sends messages to the clients that you know your field well and have the necessary expertise to answer their queries. Selecting specific keywords helps your clients in finding your expert blogs and articles. The more you write your readers gather clarity about your expertise and follow you.

2. Brand creation

A well-known person can help in launching a brand and pushing it forward like no other. That is what famous personalities do! Well, maybe not that famous but you can always use your brand in your articles and blogs and get them noticed as well. Continued content marketing helps you get quality and consistent traffic to your site and make the public conscious of your brand.

3. Content helps SEO

Yes, it does and minds you the organic kind of search. Google understands and notices your attempt to offer relevant information to buyers and is more likely to offer better rankings. The search engines are always on the lookout for current, relevant and informative content to help people so higher rankings are guaranteed.

4. Get more leads

The main point behind any kind of marketing is lead generation. Proper content and good rankings obviously lead the buyers towards you and there is your lead. Premium content in the form of e-books further aids in drawing the customer towards you. Google is searching for impressive content that is attractive, engaging, and helpful. 

5. Lead nurturing

This is where content becomes really important. Your content should make the client travel through the stages of awareness, deliberation, and final decision. Generating a bunch of leads that do not leverage is not useful. Instead, you should be able to guide the right client to you. Therefore keyword selection is very important along with the consecutive sets of articles. The client should be ultimately guided to get a free consultation from your company and that is where you have won the right lead.

6. Content sharing on social media

Appropriate content will find scores of takers and will be shared widely so that the brand name spreads. A problem-solving content is sure to get distributed so that others can be benefitted by it. In this case, social media plays a huge role and spreads the content very fast so that more and more audience can connect with it. 

Trustworthy content is the best saleable commodity. People tend to come back when t ensures the longevity of the brand. 

Tags:  Content Marketing Tools, Content Optimization, content marketing, Content Optimization, SEO content, SEO content 2021, Quality content in seo, seo friendly content 2021

How to Write SEO Friendly Content for Google in 2019

Content marketing for Google SERPs in 2019

The best process to write SEO Friendly content that keeps users & search engines

SEO- friendly content enjoys both your audience & search engine. This is the best ways to drive traffic to your website is by higher ranking on SERPs. The most important factors you have to consider for writing SEO Friendly content are:

 Create unique content: The text should not exact copy from other websites or another source of online. Search engines do not appreciate duplicate content and it wouldn’t help you a higher rank in SERPs.

 Title Optimization: Enter the title of your article in such a way that the title contains your desired keyword. Your title should be in 5 -70 wards length. Not only Google, all types of Search Engine do not like long titles. You have to follow this rule of Title Optimization.

 Put Keywords in Article Body: Use your favorite keywords in the article and keep Keyword in the first and the last 50 - 100 words. You have to remember Keyword Density 1.8% - 2.50% for search engine Bots.

 Use Bold and Italic: Of course, use your keyword Bold and Italic then Search engines can easily understand what kind of content it is.

 Use Keyword As h1, h2, h3 Tags: Use your keyword h1 - h3 in this Heading Tag then search engines will find out your content & highlight the importance of your writing. The reader will understand the contents of the entire text after seeing the contents headline.

 Content-Length: Your content length must be at least 500 words. Now it is much more difficult to generate target traffic from search engines by a small content. Your content has to very clear within at least 500.

 Use Image and Optimize Images: A Unique Image can bring your desired visitor. The size of the image shouldn’t too large then visitors exit from your website for loading time that can increase your site's bounce rate. Use the alt tag's information then search engines could optimize your image very easily.

 Internal Linking and External Linking: You can get your Target Visitor from using through Internal and External Linking but it should be relevant. You must consider No-Follow and Do-Follow at the time of linking your website

 Meta Keyword and Description: Add your main keyword as Meta Keyword and add a short description of your content between 156 characters. You can use the main Keyword several times in Meta Description.

 Input Keyword In URL: Use your keyword in the URL. It will be very helpful to find your content. Your Url must be in 10 Words and use this (-) sign next to each word such as: aroushtechbd.nrt/ seo-friendly-content. Do not use Stop Word in your URL, recently the search engine did not like the use of Stop Word (How, When, In, a, an, The etc).

 Before Publish: Before publishing your content you need to do check as a reader, not a writer that your content is standard for readable. You have to cheek spelling & grammar properly then make it publish

TAGS: SEO Content Writing Tips 2019, SEO Trends for 2019, SEO-friendly content, SEO Best Practices for 2019 

Connecting the dots: SEO, Content Marketing and Conversions

Principles Of Conversion Content Marketing

SEO, content and conversion rates all are interrelated and each one overlaps the function of one another. I would like to explain them in easiest way possible. One way of understanding the relationship between SEO and content marketing is that SEO makes specific demands and many of such requirements are fulfilled by the content. SEO demands that an article should have content and keywords so that its ratings on the search engines get better. This is fulfilled by the content, as content holds all the keywords and more the keywords and better the content, lesser would be the bounce rate.

This would mean that keywords would land more clicks on the link and increasing the CTR (Click Through Rate) but the type of content that the visitors see would determine if they like it and are browsing the website further, if not then the link would be pushed further back in the search engine. Professional content marketplaces like seoalgorithmupdatetoday.blogspot.com motivates and preaches quality content. Good content increases the probabilities of link backs by other websites, resulting in SEO. But SEO includes another technical aspects like building sitemaps, correct tagging and attractive meta data.

It is obvious that all the people who visit the site might not generate sales for site. More number of visitors just increase the chance of conversion and not the conversion itself. A site having relevant content, which has user friendly user interface, fast loading, and minimum steps for transaction would have a higher conversion rate. In conclusion, it can be broadly understood that SEO brings maximum visitors to the website, content and content marketing makes the visitor explore the site, which leads to higher chances of conversion.

Tags: SEO, content marketing, Conversion Rate Optimization, SEO content, Quality content in seo, Content Optimization, SEO Techniques

On-Page SEO Practices

On-Page SEO Practices

1. Content Optimization –

Quality content is a must for success. Always present things from a special perspective even after you are repeating the points from different websites. Optimizing your content means that using the proper keywords and increasing the readability. We have discussed keywords in the next point, so let us provide you some points to keep in mind for increasing readability of content.

•    1# Use Heading Tags like Heading 1 to Heading 6 as often and as required.

•    2# Do not write more than 300 words under each heading tag.

•    3# Make paragraphs small to increase readability. Keep in mind that a paragraph should not have more than five sentences unless it is required. This will also make your article look elaborate ad audiences love to read an elaborate article when it is presented beautifully.

•    4# Whenever there is a scope, include an image. Colorful and illustrative relevant images keep the audiences engaged.

•    5# Avoid using passive voices as far as you can as it is considered negative from SEO perspective. Do not write a sentence with more than 20 words. The audience always loves to read small meaningful sentences.

2. Keyword Optimization –

Keyword is the main ingredient in on-page optimization. Search engines rank your articles based on your keywords. Keywords are generally the words around which you are writing an article. For example, the main keyword of this article is SEO. Other keywords are on-page SEO, Off-page SEO. You must use only those keywords that have high demand, i.e., people are searching articles with those keywords. There are many tools to do that research to find the keywords you must be using for any given topic.

Use your main keyword or keyword in the title. Your title is the TRP of your article. Hence, it should be exactly what people are searching for. For example, if you are writing an article on online money making opportunities and the keywords you have chosen are make money online, your title should be how to make money online every day. It includes the main keyword, it is catchy, and it is exactly the question with which a person searches on the internet. If your off-page SEO is great, you have chances of making it on the first page of search engine.

3. Keyword Density -

Keyword density is the percentage of the main keywords you are using while writing the keyword. For example, if you the main keyword 20 times in a 1000 words article, your keyword density in 2%. It is a good practice not to keep the density of the main keyword/keywords more than 2.5%. You can use main keyword as well as other supporting keywords to form your article. Most importantly, use the keywords in the first paragraph as 2-3 time but make sure you do not stuff it forcefully in every sentence as it leads to keyword stuffing. Keyword stuffing is considered bad from SEO perspective.