Google Analytics Individual Qualification Exam Answers 2021
Question 1 :- What feature collects
company-specific data such as Member Status?
Answer:-
§ Custom Filter
§ Event Tracking
§ Custom Dimension
§ Custom Metric
Question 2 :- Which
kinds of hits does Google Analytics track?
Answer:-
§ Pageview
§ Event
§ All of the above
§ Transaction
Question 3 :- To
recognize users across different devices, what feature must be enabled?
Answer:-
§ Audience Definitions
§ Attribution Models
§ Google Ads Linking
§ User ID
Question 4 :- In
Multi-Channel Funnel Reports, how are default conversions credited?
Answer:-
§ Second to last campaign,
search, or ad
§ Equal credit along the
conversion touchpoints
§ Last campaign,
search, or ad
§ First campaign, search, or
ad
Question 5 :- What
report indicates the pages of a website where users first arrived?
Answer:-
§ Landing Pages
report
§ Pages report
§ Location report
§ All Pages report
Question 6 :- What
feature is required to send data from a web-connected device (like a
point-of-sale system) to Google Analytics?
Answer:-
§ The Measurement
Protocol
§ Data Import
§ Browser cookies
§ The Networking Protocol
Question 7 :- What is
not considered a default “medium” in Google Analytics?
Answer:-
§ referral
§ google
§ organic
§ cpc
Google
Analytics Individual Qualification
Question 8 :- What is
the set of rules that determines how sales and conversions get credited based
on touch-points in the conversion path?
Answer:-
§ Attribution
modeling
§ Conversion tracking
§ Channel Groupings
§ Multi-Channel Funnels
Question 9 :- What
metric-dimension combination is not valid?
Answer:-
§ Avg. Time on Page / Device
Category
§ Sessions /
Bounce rate
§ Sessions / Source
§ Total Events / User Type
Question 10 :- Which
reports indicate how traffic arrived at a website?
Answer:-
§ Demographics
§ Geo
§ All Traffic
§ Behavior
Question 11 :- In views
that don’t have data import enabled, Custom Dimensions values may be viewed for
dates before the Custom Dimension was created.
Answer:-
§ TRUE
§ FALSE
Question 12 :- Custom
Dimensions can be used as what?
Answer:-
§ Primary dimensions in
Custom Reports
§ All of the above
§ Secondary dimensions in
Custom Reports
§ Secondary dimensions in
Standard reports
Question 13 :- What
feature must be enabled to use Multi-Channel Funnels?
Answer:-
§ Custom Dimensions
§ Advertising Features
§ Goals or
Ecommerce
§ In-page Analytics
Question 14 :- What
data table display compares report metrics to the website average?
Answer:-
§ Pivot
§ Percentage
§ Performance
§ Comparison
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Analytics Individual Qualification
Question 15 :- View
filters are applied in what order?
Answer:-
§ Creation date
§ Random order
§ Sequential order
§ Alphabetical order
Question 16 :- Auto-tagging
is used to collect data from what kind of traffic?
Answer:-
§ Social media traffic
§ Social media traffic
§ Google Ads
Campaign traffic
§ Website referral traffic
Question 17 :- What
report indicates where users start or exit the conversion funnel?
Answer:-
§ Goal Flow
§ Treemaps
§ Cohort Analysis
§ User Timings
Question 18 :- Which
parameters can be included with an event hit for reporting?
Answer:-
§ Event, Category, Action,
Label
§ Category, Action, Label,
Unique Events
§ Category,
Action, Label, Value
§ Category, Action, Label,
Total Events
Question 19 :- What
Remarketing audiences cannot be defined by default?
Answer:-
§ Users who speak a
particular language
§ Users who visited
a physical store
§ Users who played a video on
a website
§ Users who visited a
specific page on a website
Question 20 :- What data is Google Analytics Goals unable to track?
Answer:-
§ Customer’s
lifetime value
§ Making a purchase
§ Signing up for a newsletter
§ Watching a video
Question 21 :- In
Custom Reports, what must metrics and dimensions share in order to report
accurately?
Answer:-
§ Same view
§ Same scope
§ Same Custom Report
§ Same index
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Analytics Individual Qualification
Question 22 :- What is
used to create Smart Goals?
Answer:-
§ Machine-learning algorithms
§ Custom Reports
§ Analytics Goals
§ Remarketing audience
Question 23 :- Which
three campaign parameters are recommended to manually track campaigns?
Answer:-
§ Medium, Source, and Content
§ Campaign, Content, and Term
§ Medium, Source,
and Campaign
§ Source, Content, and Term
Question 24 :- Filters
cannot perform what action on collected data?
Answer:-
§ Include data from specific
subdomains
§ Include shopping
preferences
§ Convert dynamic page URLs to
readable text strings
§ Exclude traffic from
particular IP addresses
Question 25 :- If a
user watches a video with event tracking three times in a single session,
Analytics will count how many Unique Events?
Answer:-
§ 2
§ 6
§ 1
§ 3
Question 26 :- What
scope levels available for dimensions and metrics?
Answer:-
§ Event-level, duration-level, transaction-level, or user-level scope
§ Event-level, session-level, transaction-level, or user-level scope
§ Location-level, duration-level, product-level, or user-level scope
§ Hit-level, session-level, product-level, or user-level scope
Question 27 :- Which
assets cannot be shared in the Solutions Gallery?
Answer:-
§ Goals
§ Segments
§ Custom reports
§ Custom
Dimensions
Question 28 :- Which
Goals are available in Google Analytics?
Answer:-
§ Destination,
Event, Duration, Pages/Screens per Session
§ Location, Event, Time,
Users per Session
§ Destination, Event,
Pageview, Social
§ Pageview, Event,
Transaction, Social
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Analytics Individual Qualification
Question 29 :- What
report identifies browsers that may have had problems with a website?
Answer:-
§ The Active Users report
§ The Browser
& OS report
§ The Source/Medium report
§ The New vs Returning report
Question 30 :- What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
Answer:-
§ Session
§ Hit
§ Product
§ User
Question 31 :- To
track users and sessions across multiple domains, what first must be set up?
Answer:-
§ Data Import
§ Ad Exchange Linking
§ Cross-domain tracking
§ Google Ads Linking
Question 32 :- When
the same default tracking code is installed on pages with different domains,
what will result?
Answer:-
§ Analytics will associate
users and sessions with a single domain
§ Analytics will not
associate users and sessions with any domain
§ Analytics will send an
alert about duplicate data collection
§ Analytics will
associate users and sessions with their respective domains
Question 33 :- What
feature would be used to collect how many times users downloaded a product
catalog?
Answer:-
§ Custom Report
§ Event Tracking
§ Calculated Metrics
§ Custom Dimension
Question 34 :- What is
a “secondary dimension” in Google Analytics?
Answer:-
§ An additional
report dimension for more specific analysis
§ A dashboard widget that
offers more specific analysis
§ A visualization to
understand the impact of data
§ An additional report metric
for more specific analysis
Question 35 :- When
will Google Analytics be unable to identify sessions from the same user by
default?
Answer:-
§ When the sessions happen in
the same browser on the same device
§ When the sessions share the
same browser cookie
§ When the
sessions happen in different browsers on the same device
§ When the sessions happen in
the same browser on the same day
Question 36 :- What
report shows which web pages get the most traffic and highest engagement?
Answer:-
§ Frequency and Recency
report
§ Active Users report
§ Engagement report
§ All Pages report
Question 37 :- What is
not considered a “source” in Google Analytics by default?
Answer:-
§ email
§ (direct)
§ google
§ googlemerchandisestore.com
Question 38 :- If a
user visits a web page with an embedded video, leaves without clicking on
anything, and the session times out, how will Google Analytics report the
session?
Answer:-
§ As an event
§ As a click
§ As a bounce
§ As an interaction
Google
Analytics Individual Qualification
Question 39 :- What is
not a benefit of Google Analytics Remarketing?
Answer:-
§ Show customized ads to
customers who have previously visited your site
§ Allow customers
to quickly reorder an item they have previously purchased
§ Create remarketing lists
without making changes to your existing Analytics snippet
§ Create remarketing lists
based on custom segments and targets
Question 40 :- View filters may be applied retroactively to any data that has been processed.
Answer:-
§ False
§ True
Question 41 :- What
report shows the percentage of traffic that previously visited a website?
Answer:-
§ Behavior > Frequency and
Recency report
§ Interests > Affinity
categories report
§ All traffic > Referrals
report
§ Behavior >
New vs returning report
Question 42 :- Once
filters have been applied, what is the option to recover filtered data?
Answer:-
§ Filtered data is
not recoverable
§ Data may be recovered
within 10 days
§ Data may be recovered
within 30 days
§ Data may be recovered
within 5 days
Question 43 :- For
autotagging, what parameter does Google Ads include in the destination URL?
Answer:-
§ adid=
§ urlid=
§ utm=
§ gclid=
Question 44 :- What
report shows the percent of site traffic that visited previously?
Answer:-
§ Sales Performance report
§ Frequency & Recency
report
§ Referrals report
§ New vs Returning
report
Question 45 :- What
report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day
periods?
Answer:-
§ Active Users
report
§ User Explorer report
§ Users Flow report
§ Cohort Analysis report
Question 46 :- To view
accurate data in a Custom Report, what action should be avoided?
Answer:-
§ Pair metrics and
dimensions of different scopes
§ Use multiple dimensions
together in the same report
§ Create a report with Custom
Metrics
§ Use a Custom Dimension as a
primary dimension
Question 47 :- How
would a view filter be configured to include only users from Brazil and
Argentina?
Answer:-
§ Filter 1: include Brazil
> Filter 2: include Argentina
§ Filter 1: include Argentina
> Filter 2: include Brazil
§ Filter 1:
include Brazil or Argentina
§ Filter 1: exclude all
countries except Brazil and Argentina
Question 48 :- What
cannot be collected by the default Analytics tracking code?
Answer:-
§ Device and operating system
§ User’s favorite
website
§ Page visits
§ Browser language setting
Question 49 :- Views
can include website data collected before the view was created.
Answer:-
§ FALSE
§ TRUE
Question 50 :- What report shows which types of mobile devices visited a website?
Answer:-
§ Technology > Network
report
§ Site Content > Landing
Page report
§ Mobile >
Devices report
§ All Traffic >
Source/Medium report
Question 51 :- Within
how many days can a deleted view be restored?
Answer:-
§ 25
§ 5
§ 35
§ 15
Google
Analytics Individual Qualification
Question 52 :- What is
not a benefit of using segments to analyze data?
Answer:-
§ Isolate and analyze
specific conversion paths using conversion segments
§ Permanently
modify the data in a view
§ Analyze users by single
or multi-session conditions
§ Compare behavior metrics
for groups of users like Converters vs non Converters
Question 53:- What
report provides data on how specific sections of a website performed?
Answer:-
§ Location report
§ Frequency and Recency
report
§ Content
Drilldown report
§ Top Events report
Question 54 :- What
criteria could not be used to create a Dynamic Remarketing audience?
Answer:-
§ Users who
returned an item they purchased
§ Users who viewed a homepage
§ Users who viewed a search
result page on a website
§ Users who viewed product-detail pages
Question 55 :- What
report shows a visual representation of user interactions on a website?
Answer:-
§ Behavior Flow
report
§ Landing Pages report
§ Content Drilldown report
§ Treemaps report
Question 56 :- A new
Custom Channel Group may be applied retroactively to organize data that has
been previously collected.
Answer:-
§ True
§ False
Question 57 :- When
linking a Google Ads account to Google Analytics, what is not possible?
Answer:-
§ Import Analytics Goals and
transactions into Google Ads as conversions
§ Adjust keyword
bids in Google Ads from Google Analytics
§ View Google Ads click and
cost data next to site engagement data in Analytics
§ Create remarketing lists in
Analytics to use in Google Ads campaigns
Question 58 :- What
asset is used to build a remarketing list?
Answer:-
§ Custom Dimension
§ Custom Segment
§ Custom Report
§ Custom Metric
Question 59 :- If the
Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match
Type of “Begins with”, which of the following pages on
www.googlemerchandisestore.com will NOT count as a goal?
Answer:-
§ /ordercomplete.php
§ /ordercomplete/index.html
§ /ordercomplete/thank_you.html
§ /order/complete.php
Question 60 :- What does assigning a value to a Google Analytics Goal enable?
Answer:-
§ Track actual revenue from
conversions
§ Track real-time business
revenue
§ Analyze a website
conversion funnel
§ Compare goal
conversions and measure changes to a website
Question 61 :- When
does a default Analytics session expire?
Answer:-
§ When a user is
inactive on a web page for more than 30 minutes
§ After 30 minutes,
regardless of user activity on a web page
§ At noon every day
§ When a user opens a new
browser window
Google
Analytics Individual Qualification
Question 62 :- What
report indicates the last page users viewed before leaving a website?
Answer:-
§ Landing Pages report
§ All Pages report
§ Exit Pages
report
§ Pages report
Question 63 :- Google
Analytics cannot collect data from which systems by default?
Answer:-
§ Offline
inventory database
§ Websites
§ Online point-of-sale systems
§ Mobile devices
Question 64 :- What
would prevent data from appearing in a Custom Report?
Answer:-
§ Too many metrics in a
Custom Report
§ A filter that
removes all the data
§ Custom Report isn’t shared
with users in the same view
§ Too many dimensions in a
Custom Report
Question 65 :- Where
should the Analytics tracking code be placed in the HTML of a webpage for data
collection?
Answer:-
§ Just after the opening
<head> tag
§ Just before the closing
</body> tag
§ Just after the opening <body>
tag
§ Just before the
closing </head> tag
Question 66 :- Segments
will not allow you to do what?
Answer:-
§ Create subsets of sessions
or users
§ Permanently
alter data
§ Build custom Remarketing
lists
§ Isolate and analyze data
Question 67 :- To
recognize users across different devices, what is required for User ID?
Answer:-
§ A new Analytics account for
reporting
§ Google Tag Manager
§ Sign-in that
generates and sets unique IDs
§ All of the above
Question 68 :- What
channel is not included in the default Channels report?
Answer:-
§ Direct
§ Display
§ Organic Search
§ Device
Question 69 :- What is
not a filter setting for data in views?
Answer:-
§ Modify
§ Include
§ Restore
§ Exclude
Question 70 :- What feature can join offline business systems data with online data collected by Google Analytics?
Answer:-
§ Data import
§ Goal tracking
§ User ID
§ Google Ads Linking
Question 71 :- Which
reports indicate how website referrals, organic search, and ad campaigns
assisted in conversions?
Answer:-
§ Goals reports
§ Acquisition reports
§ Multi-Channel Funnel
reports
§ Ecommerce reports
Google
Analytics Individual Qualification
Question 72 :- In
Multi-Channel Funnel Reports, what channel would not be credited with a
conversion?
Answer:-
§ Paid and organic search
§ Website referrals
§ Social network
§ Television
commercials
Question 73 :- What
type of Custom Report shows a static sortable table with rows of data?
Answer:-
§ Flat Table
§ Explorer
§ Map Overlay
§ Pivot Table
Question 74 :- What
feature is required to track customer search terms on a website?
Answer:-
§ Enhanced Ecommerce
§ Site Search
§ Data Import
§ Search filters
Question 75 :- What is
a “metric” in Google Analytics?
Answer:-
§ The numbers in a
data set often paired with dimensions
§ The dates in a date range
§ A segment of data separated
out in a report for comparison
§ A dimension that can help
analyze site performance
Question 76:- What
criteria cannot be used to create a Custom Segment?
Answer:-
§ Ad type
§ Dimensions
§ Metrics
§ Sequences of user actions
Question 77 :- Which
default traffic source dimensions does Google Analytics report for each website
visitor?
Answer:-
§ Campaign and Ad Content
§ Source and Campaign
§ Source and
Medium
§ Campaign and Medium
Google
Analytics Individual Qualification
Question 78 :- Which
user characteristic may NOT be used to change keyword bids in Google Ads?:
Answer:-
§ time of day
§ location
§ device
§ ad preference
Question 79 :- When
does the Analytics tracking code send a pageview hit to Google Analytics?
Answer:-
§ Every time a user adds an
item to an online shopping cart
§ Every time a user clicks a
video on a website
§ Every time a user searches
on a website
§ Every time a
user loads a webpage with embedded tracking code
Question 80 :- What campaigns require manual tags on destination URLs for tracking?
Answer:-
§ None of the above
§ Google Ads campaigns
§ Autotagged campaigns
§ Email campaigns
Question 81 :- What
filter would only include data from a campaign titled “Back to School” in
Campaign reports?
Answer:-
§ Custom Include filter with
field “Page Title” and pattern “back to school”
§ Custom Include
filter with field “Campaign Name” and pattern “back to school”
§ Custom Search and Replace
filter with field “Campaign Name”, string “back to school”, and pattern
“include”
§ Predefined Include filter
with “traffic to the hostname” “that are equal to” “back to school”
Question 82 :- What
scope applies to Custom Metrics?
Answer:-
§ Customer
§ Session
§ Hit
§ User
Question 83 :- What
report compares metrics based on user acquisition date over a series of weeks?
Answer:-
§ User Explorer
§ Active Users
§ Users Flow
§ Cohort Analysis
Question 84 :- The
default session timeout duration in Google Analytics is how many minutes?
Answer:-
§ 5
§ 10
§ 30
§ 20
Question 85 :- What
data does Google Analytics prohibit collecting?
Answer:-
§ Product SKU(s)
§ Billing city
§ Purchase amount
§ Personally
identifable information
Google
Analytics Individual Qualification
Question 86 :- Using a
standard Google Analytics configuration, which characteristics cannot be used
to create a custom segment?
Answer:-
§ Users 25 to 34 years old
who have their browser set to Spanish
§ Users who engaged in a
social media or email campaign
§ Users who viewed a page on
a website, then watched a video
§ Users who are
female and have children
Question 87 :- If a
Destination Goal is created for a newsletter sign-up and a user completes the
newsletter sign-up three times in three separate sessions, how many Goal
conversions will Google Analytics count?
Answer:-
§ 3
§ 2
§ 6
§ 1
Question 88 :- What is
a “dimension” in Google Analytics?
Answer:-
§ An attribute of
a data set that can be organized for better analysis
§ The lifetime value of a
user in a given date range
§ A report that offers
different demographic information about your audience
§ A comparison of data
between two date ranges
Question 89 :- What
feature is required to collect the number of comments users posted to a web
page?
Answer:-
§ Custom Channel Groupings
§ Calculated Metric
§ Custom Dimension
§ Custom Metric
Question 90 :- Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
Answer:-
§ Primary conversion
§ Second-to-last-click attribution
§ Assisted
conversion
§ Secondary conversion
Question 91 :- What is
the “Bounce Rate” in Google Analytics?
Answer:-
§ Percentage of
visits when a user landed on a website and exited without any interactions
§ Number of times users
returned to a website in a given time period
§ Percentage of total site
exits
§ Percentage of sessions in
which a user exits from a homepage
Google
Analytics Individual Qualification
Question 92 :- What
model represents the hierarchical structure of a Google Analytics account?
Answer:-
§ Property > Account >
View
§ Account >
Property > View
§ View > Account >
Property
§ Account > View >
Property
Question 93 :- To
increase the speed at which Google Analytics compiles reports, what action
could be taken?
Answer:-
§ Choose “Faster
response” in the sampling pulldown menu
§ Apply an advanced filter to
the report
§ Remove any filters on the
view
§ Choose “Greater precision”
in the sampling pulldown menu
Question 94 :- Sampling
is applied to reports before segmentation.
Answer:-
§ TRUE
§ FALSE
Question 95 :- If a
web page visitor clears the Analytics cookie from their browser, what will
occur?
Answer:-
§ All of the above
§ Analytics will set a new
browser cookie the next time a browser loads a tracked page
§ Analytics will set a new
unique ID the next time a browser loads a tracked page
§ Analytics will not be able
to associate user behavior data with past data collected
Question 96 :- Which
reports require the activation of Advertising Features?
Answer:-
§ Geo reports
§ Cohort Analysis reports
§ Real-time reports
§ Demographics and
Interests reports
Question 97 :- When
does the tracking code send an event hit to Google Analytics?
Answer:-
§ Every time a user performs
an action with pageview tracking implemented
§ Every time a user adds an
event to their calendar
§ Every time a
user performs an action with event tracking implemented
§ Every time a user makes a
reservation
Question 98 :- What campaign
parameter is not available by default in Google Analytics ?
Answer:-
§ utm_content
§ utm_source
§ utm_medium
§ utm_adgroup
§
Question 99 :- Sharing
a Custom Report will share the report configuration and data included in the
report.
Answer:-
§ TRUE
§ FALSE
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