How to Write SEO-Friendly Content in 2018

SEO refers to ‘Search Engine Optimization’. SEO based mostly content writing refers to the art of writing content exploitation effective key words that may rank high in varied search engines. It is an effective way to engage audience by making it easier for them to search for relevant content via search engines like Google. One can publicise and sell products via online writing rather than spending a huge amount of money in promotional and marketing. In order to use effective keywords that attract online traffic, it is important to conduct a thorough keyword research before one starts writing. Thus one can use words which are more frequently searched for by users while on internet. It is also important to organise the content logically so that users are able to find the information easily.

One has to know their target audience well before developing the site content. E.g. who do you want to engage with your content? Is it the teen group or the middle income group or the highly paid professionals? What kind of content interests and entertains them? What are the current issues that this target group is facing and what solution are they seeking from the online site? It is a good idea to connect with the target audience via social media, blogs etc. and seek their opinion and feedback on the type of content that they find useful and interesting. One has to post frequently to generate interest amongst the audience. Usage of appropriate font styles, headings, attractive and informative pages, re-validation of the chosen key words periodically etc. are few SEO Content Strategies to keep drawing traffic on internet. Credibility and authenticity of the content are imperative for driving customer loyalty towards the website. The content has to retain its originality and uniqueness to spark user interest.

One has to incorporate compelling blog writing, article writing and press releases such that users find them engaging and are willing to share them with other colleagues and friends. The content has to be rich enough to educate people and empower them to make well informed decisions. The need to proof read the content before publication can never be undermined since nobody would like to read content that has grammatical and formatting errors and is visually unappealing. There has to be clarity of thought in the content and it has to be relevant to the subject so that readers are not digressed or confused. Seasonal promotional and offers, timely updates on new releases and products etc. are able to keep the audience engaged and encourage them to repeat their website visits for more information. Lastly seeking a professional viewpoint ensures that the content is SEO compliant and of top notch quality.

Why are not Your SEO Techniques Working for you?

SEO is an art that cannot be learned or perfected overnight. To get the best results you need to keep on top of the latest techniques, be creative and spend time perfecting your skill. However, it is never an exact science and there are many mistakes waiting to be made. Here we'll take a look at some of the most common SEO pitfalls and how they can damage your SEO efforts.

Lots of Traffic, No Conversions Finally, with plenty of research and effort you have published and optimized your pages with your first batch of keywords. Your analytics start to show lots of traffic coming in. Great! The only problem is that your conversion rate hasn't increased. This could be down to the keywords you have chosen not being targeted to your audience, being too generic or not being competitive enough.

Duplicate or Shallow Content It's one thing getting visitors to your website, but it's quite another keeping them there. One of the best ways to hold their attention is with meaningful and highly targeted content. If your content is shallow at best and holds no relevance, your visitors will leave in their droves. Duplicate content is another big no-no and could get your website penalized. You should always ensure that every page you publish has unique content that doesn't exist anywhere else online.

Poor Link Building Strategies When somebody else links to your site, whether they do so from social media or another website page, Google sees this as a recommendation and will boost your ranking as a result. Problems can arise when websites that are completely irrelevant to your offering start linking to you. Google's smart algorithms recognize the relevance and could ignore irrelevant links over time. Aim to manage your own link building strategy with guest blog posts on relevant sites and quality content on your own site that attracts relevant and authoritative links.

SEO Ranking Factors in 2018

SEO Ranking Factors in 2018: What’s important

If you are one of those new marketers or just had a new website, then these days it is equally important to be active on an online platform. However, today, only a mere online presence with a good website layout is never going to help you attain your business goal. In fact, in last few years, SEO has changed the way of conducting marketing, gaining customer’s attention even for those who are not new to the industry. Today, as a business owner, it has got more vital to apply most novel and smart SEO strategies and perform business online. In last ten years, the Google has made various changes in the algorithm, and so it has got essential to add most effective SEO tactics to improve and increase the website ranking. Definitely, the old tactics or formulas are not going to work anymore.  2018 is about to come and the real factors that are going to play a significant role in coming days are:

In-depth Content will add extra benefit

The Google spider used to visit your webpage and examine if the keyword appears in title tag, description tag, H1 tag, URL and Image ALT tag. Although Google still will count those factors, in coming a time, instead of only just computing content, the focus will also shift to context.

Website Security

Website security is once again going to be the most important SEO factor. In recent times, the internet security has turned out to be the most critical factor for protecting the businesses from any cyber-attack, and in the coming year, the concept may gain more significance.

Pay Attention to Voice Search

“Voice search” is going to be the next big thing in SEO. As per Mary Meeker’s annual Internet Trends report, since 2008, Voice searches performed in Google has gone up 35x. Adding to that, Google CEO Sundar Pichai, recently announced during Google I/O keynote, voice searches are going to score 20% off altogether searches on mobile devices.

User Experience

As per the study conducted by SEMRush the more user stays on your website, higher the chance of your website getting ranked well. So, you got to keep monitoring your website’s speed, its readability and navigation structure. In 2018, UX will also be the key to maintain search traffic by generating an engaged audience.

Links will be Key to success

With few essential points been said, SEO is more about links and content, and so links will again be the decisive factor to crack the first page. Links will still be the base of SEO in 2018. However, a key challenge for 2018 will be managing the guest blogs and opt for a right method or tactic to involve them as a part of a link building strategy without bringing any negative impact on a brand’s reputation.

It is essential that you just settle for the actual fact that as we have a tendency to proceed towards 2018, SEO is already dynamical, and to achieve a decent ranking goes to be more difficult.