SEO refers to ‘Search Engine Optimization’. SEO based mostly
content writing refers to the art of writing content exploitation effective key
words that may rank high in varied search engines. It is an effective way to
engage audience by making it easier for them to search for relevant content via
search engines like Google. One can publicise and sell products via online
writing rather than spending a huge amount of money in promotional and
marketing. In order to use effective keywords that attract online traffic, it
is important to conduct a thorough keyword research before one starts writing.
Thus one can use words which are more frequently searched for by users while on
internet. It is also important to organise the content logically so that users
are able to find the information easily.
One has to know their target audience well before developing
the site content. E.g. who do you want to engage with your content? Is it the
teen group or the middle income group or the highly paid professionals? What
kind of content interests and entertains them? What are the current issues that
this target group is facing and what solution are they seeking from the online
site? It is a good idea to connect with the target audience via social media,
blogs etc. and seek their opinion and feedback on the type of content that they
find useful and interesting. One has to post frequently to generate interest
amongst the audience. Usage of appropriate font styles, headings, attractive
and informative pages, re-validation of the chosen key words periodically etc.
are few SEO Content Strategies to keep drawing traffic on internet. Credibility
and authenticity of the content are imperative for driving customer loyalty
towards the website. The content has to retain its originality and uniqueness
to spark user interest.
One has to incorporate compelling blog writing, article
writing and press releases such that users find them engaging and are willing
to share them with other colleagues and friends. The content has to be rich
enough to educate people and empower them to make well informed decisions. The
need to proof read the content before publication can never be undermined since
nobody would like to read content that has grammatical and formatting errors
and is visually unappealing. There has to be clarity of thought in the content
and it has to be relevant to the subject so that readers are not digressed or
confused. Seasonal promotional and offers, timely updates on new releases and
products etc. are able to keep the audience engaged and encourage them to
repeat their website visits for more information. Lastly seeking a professional
viewpoint ensures that the content is SEO compliant and of top notch quality.
