White Label SEO Services

White Label SEO: Is it Worth it?

White label SEO is basically a partnership between two businesses where an SEO reseller up-sells the services and the features provided by a SEO business provider and the reseller ensures to keep the providers name confidential. This means that there will be no interaction between the company providing the SEO services and the client or business requiring this services. Many of the companies that resells the SEO values, basically buys this services at a lower price and sells them at a profit. The companies themselves do not have sufficient capacity to develop the SEO services themselves.

In this article, we shall dig deeper into details on the benefits that are usually accrued by both parties when dealing in the while label SEO. It’s important to note that most SEO resellers are usually Internet Marketing companies.  The following are the merits of white label SEO to SEO resellers:

1. Helps to increase the amount of services offered to clients: As we said earlier, Internet Marketing companies are the major dealers of white label SEO. Majority of this companies have other major services they provide to their clients. Among the services they provide include web design, web hosting, social media marketing among many others. SEO marketing adds to a list of them. The fact that major services that can be required by a business can be found at a one stop shop makes it easy for a business and saves time.

2. Helps to increase the number of customers: Being able to offer too many services and missing one crucial one, may make a business lose some valuable customers. This is especially when the service in question is in very huge demand. Having a white label SEO deal, can go along way to grow the client base as such a company will build an image of being ready to offer all services required to grow a business.

3. Profit growth will less expenditure on assets: By the virtual that they do not have to employ capacity to develop SEO services or buy computers for developers, they will increase their sales as they will only buy and resell at a profit. In general, this will increase the business profits and the owners will be smiling all the way to the bank.

How to Write SEO-Friendly Content in 2018

SEO refers to ‘Search Engine Optimization’. SEO based mostly content writing refers to the art of writing content exploitation effective key words that may rank high in varied search engines. It is an effective way to engage audience by making it easier for them to search for relevant content via search engines like Google. One can publicise and sell products via online writing rather than spending a huge amount of money in promotional and marketing. In order to use effective keywords that attract online traffic, it is important to conduct a thorough keyword research before one starts writing. Thus one can use words which are more frequently searched for by users while on internet. It is also important to organise the content logically so that users are able to find the information easily.

One has to know their target audience well before developing the site content. E.g. who do you want to engage with your content? Is it the teen group or the middle income group or the highly paid professionals? What kind of content interests and entertains them? What are the current issues that this target group is facing and what solution are they seeking from the online site? It is a good idea to connect with the target audience via social media, blogs etc. and seek their opinion and feedback on the type of content that they find useful and interesting. One has to post frequently to generate interest amongst the audience. Usage of appropriate font styles, headings, attractive and informative pages, re-validation of the chosen key words periodically etc. are few SEO Content Strategies to keep drawing traffic on internet. Credibility and authenticity of the content are imperative for driving customer loyalty towards the website. The content has to retain its originality and uniqueness to spark user interest.

One has to incorporate compelling blog writing, article writing and press releases such that users find them engaging and are willing to share them with other colleagues and friends. The content has to be rich enough to educate people and empower them to make well informed decisions. The need to proof read the content before publication can never be undermined since nobody would like to read content that has grammatical and formatting errors and is visually unappealing. There has to be clarity of thought in the content and it has to be relevant to the subject so that readers are not digressed or confused. Seasonal promotional and offers, timely updates on new releases and products etc. are able to keep the audience engaged and encourage them to repeat their website visits for more information. Lastly seeking a professional viewpoint ensures that the content is SEO compliant and of top notch quality.

The Trade Secrets of Online Brands

In this era of digitisation, creating an online brand has become one of the foremost ways of gaining eyeballs and making one’s presence felt in a highly competitive environment. Irrespective of whether one has a physical presence or not, one has to resort to online marketing to build a brand that people will relate to and identify with.

An online brand, so to speak, is any company or individual trying to build goodwill through active and engaging presence in the online sphere. In short, growing one’s business online is directly proportional to growing one’s brand. We are living in an era where start-ups and corporate alike are trying to create a niche for themselves in a cluttered online space, to acquire their share of fame. The most important way to create a brand online is constant communication with the users or customers. A brand is what the users make it. Like Jeff Bezos, the CEO and Founder of Amazon.com says, “Your brand is what people say about you when you’re not in the room”.

Secondly, the value of a flawless, easy to use and navigate and visually appealing website or app can hardly be undermined. A smooth user experience by means of an impactful logo, a clean user interface and a well-designed website are other prerequisites. A neat logo that conveys the brand message also helps in brand recognition among the masses. A creative tagline can adequately sum up the values and ethics of a brand. It is almost like a crisp and concise introduction about your brand for first-time users. Quality and easily identifiable content on the website and functionality of the over-all site can further ensure visibility.

Digital marketing activities, such as, Search EngineOptimization, Search Engine Marketing and regular blog articles will also drive traffic to the website that can result in actual leads. Presence across all social channels is indispensable. One should aim to develop and build a healthy relationship with the target audience by educating them about the company’s mission and goals. The content one posts online should be in sync with the general values of the brand to avoid any inconsistencies in the brand message one tries to convey.

Timely mailers with succinct and relevant information will further boost one’s reputation as an online brand. An e-commerce company such as Limeroad, for example, runs engaging promotional activities through sections like Rush Hour and Shop City. The success of an online brand also relies heavily on word-of-mouth. Hence, there is an intense focus on capturing customer review and feedback via various calls to action such as ‘Rate This Item or Service’ and ‘Write a Review’.

Apart from the above-mentioned advantages, creating an online brand can also help companies cut down costs on running and maintaining physical outlets. If you want your brand to reach out to the masses with limited warehouse space and a handful of people to manage operations, then online branding is the way forward for you.