Google released a broad core search algorithm on March 12 - AKA Florida 2

Florida 2 Update: Google Confirms Broad Core Algorithm Update March 2019

Why it matters:

Google will many core ranking updates annually and confirms only a few updates throughout the year. Specific to broad core updates, Google has aforesaid varied times that you just cannot do something specific to mend your rankings. Google’s previous recommendation is, "there’s no ‘fix’ for pages which will perform less well aside from to stay centered on building nice content. Over time, might|it's going to|it should} be that your content may rise relative to different pages."

If your rankings did modification recently, it should are associated with this broad core ranking update and not essentially associated with a technical modification you created on your web site.

What changed?

Right now it's terribly early and it's onerous to guess what has modified. supported the SEO chatter around this update, before Google confirming the update, some square measure spoken communication this was once more targeting the health/medical area. But, Google has aforesaid there was no specific target at medical or health sites thereupon August first update.

It is onerous to grasp that kinds of sites were compact the foremost immediately. we'll still monitor the case and keep you updated on any insights we have a tendency to see associated with this update.

Google’s previous recommendation.

Google has antecedently shared this recommendation around broad core formula updates:

"Each day, Google sometimes releases one or a lot of changes designed to boost our results. Some square measure centered around specific enhancements. Some square measure broad changes. Last week, we've an inclination to free a broad core formula update. We have a tendency to do these habitually many times annually.

As with any update, some sites might note drops or gains. There’s nothing wrong with pages which will currently perform less well. Instead, it’s that changes to our systems unit of measurement benefiting pages that were previously under-rewarded.

There’s no "fix" for pages which can perform less well other than to remain focused on building nice content. Over time, might|it's going to|it should} be that your content may rise relative to different pages."

TAGGED WITH: BROAD CORE ALGORITHM UPDATE, GOOGLE ALGORITHM HISTORY, GOOGLE ALGORITHM UPDATES

Content Is The Best Marketing Tool That Can Make You More Successful

6 Content Marketing Tools You Need To Be Successful

Content forms the basis of every business because it envelops both communication and imparting relevant information to the users. Any kind of content is measured according to its readability, usefulness, freshness and definitely relevance. It also has a limited shelf life and hence the need to constantly update it in different forms. Content is used to create both positive and negative impacts on the mind of consumers, therefore, is a very effective marketing tool.

Content Marketing involves strategies at various levels focused on creating uniqueness, value, and eventually acquiring the desired traffic to the website. There are multiple reasons why content is a better tool for the marketing of any company and services.

1. Trust building

Content in any form-written or visual-sends messages to the clients that you know your field well and have the necessary expertise to answer their queries. Selecting specific keywords helps your clients in finding your expert blogs and articles. The more you write your readers gather clarity about your expertise and follow you.

2. Brand creation

A well-known person can help in launching a brand and pushing it forward like no other. That is what famous personalities do! Well, maybe not that famous but you can always use your brand in your articles and blogs and get them noticed as well. Continued content marketing helps you get quality and consistent traffic to your site and make the public conscious of your brand.

3. Content helps SEO

Yes, it does and minds you the organic kind of search. Google understands and notices your attempt to offer relevant information to buyers and is more likely to offer better rankings. The search engines are always on the lookout for current, relevant and informative content to help people so higher rankings are guaranteed.

4. Get more leads

The main point behind any kind of marketing is lead generation. Proper content and good rankings obviously lead the buyers towards you and there is your lead. Premium content in the form of e-books further aids in drawing the customer towards you. Google is searching for impressive content that is attractive, engaging, and helpful. 

5. Lead nurturing

This is where content becomes really important. Your content should make the client travel through the stages of awareness, deliberation, and final decision. Generating a bunch of leads that do not leverage is not useful. Instead, you should be able to guide the right client to you. Therefore keyword selection is very important along with the consecutive sets of articles. The client should be ultimately guided to get a free consultation from your company and that is where you have won the right lead.

6. Content sharing on social media

Appropriate content will find scores of takers and will be shared widely so that the brand name spreads. A problem-solving content is sure to get distributed so that others can be benefitted by it. In this case, social media plays a huge role and spreads the content very fast so that more and more audience can connect with it. 

Trustworthy content is the best saleable commodity. People tend to come back when t ensures the longevity of the brand. 

Tags:  Content Marketing Tools, Content Optimization, content marketing, Content Optimization, SEO content, SEO content 2021, Quality content in seo, seo friendly content 2021

YouTube to Remove Automatic Sharing to Twitter on January 31st 2019

YouTube’s Automatic Sharing to Twitter to Go Off on January 31st

YouTube is all set to remove the automatically video sharing abilities on Twitter after they have been published.

YouTube is going to take actions after January 31st, and the videos will no longer be auto-posted on Twitter.

Not only to Twitter, YouTube videos also be no longer auto-posted on Google+.

YouTube notified the creators through about this feature that it will be taking off soon.

“We’re writing to let you know of an update that may impact you. After January 31st, the ability to automatically post YouTube activity (uploads, liked videos, etc.) on Twitter and Google+ will no longer be available.”

Most probably, this step is being taken to encourage more manual sharing.

YouTube says sharing links to YouTube videos is better rather than accompanying with a custom message.

“We’ve found that sharing these actions with a custom message (instead of through automatically generated posts) provides a better experience for the sharer and their followers on other social networks.”

The automatic sharing may be removed on January 31st, but manual sharing on Twitter will keep going on via the “Share” button.

Creators will also have an option to share to share on different social networks once they have successfully uploaded a new video.

https://seoalgorithmupdatetoday.blogspot.com

How to perform above action–

Go to YouTube Settings > Connected apps > “Share your public activity to Twitter”.

YouTube will also be removing the ability to add social media links to channel banners, but creators are still able to add a link to their Twitter profile.

How to do this?

Channel > About tab > Customize channel > Links.