Friday, November 15, 2019

Google changes layout of mobile Google Search pages

Google search result shows in a different format

Google Search Result Format Change, First Favicon with URL, Then Title, Then Description.


 seo algorithm updates


Google is transfer a brand new Search layout to mobile, and it's rolling out the changes starting nowadays. Now, once you search on your mobile device, you will see a web site name and logos and favicon at starting of every results card. If Google includes a "useful ad" to indicate you, it'll seem with a bolded ad label and also the net address. The new style also will enable Google to feature new actions, just like the ability to shop for film tickets or play podcasts, to the results page.

Seo algorithm updates today

The company hopes the changes can create it easier to spot wherever info is coming back from. "Over the years, the quantity and format of knowledge offered on the net has modified drastically—from the proliferation of pictures and video, to the supply of 3D objects you'll be able to currently read in AR," the corporate aforesaid in a very web blog post, adding that it is time for Search results to vary too.


While these changes are coming back to mobile, there is a smart probability we'll see them carry over to desktop, too. And this update might pave the manner for a few of the additional advanced changes Google excited at its I/O developer conference earlier this month. the corporate aforementioned it's transfer laptop vision and increased reality to go looking which we'll begin seeing 3D pictures shooting up within the results. thus whereas the changes seem refined, they may be the primary of the many that we'll see.

Seo algorithm updates 2019

Tags: #Google #SEO #Search #SearchResult #SearchResultFormat #GoogleAlgorithm #GoogleSearch #GoogleSearchResult #GoogleSearchEngine

Monday, March 18, 2019

Google released a broad core search algorithm on March 12 - AKA Florida 2

Florida 2 Update: Google Confirms Broad Core Algorithm Update March 2019




Why it matters:

Google will many core ranking updates annually and confirms only a few updates throughout the year. Specific to broad core updates, Google has aforesaid varied times that you just cannot do something specific to mend your rankings. Google’s previous recommendation is, "there’s no ‘fix’ for pages which will perform less well aside from to stay centered on building nice content. Over time, might|it's going to|it should} be that your content may rise relative to different pages."

If your rankings did modification recently, it should are associated with this broad core ranking update and not essentially associated with a technical modification you created on your web site.

What changed?

Right now it's terribly early and it's onerous to guess what has modified. supported the SEO chatter around this update, before Google confirming the update, some square measure spoken communication this was once more targeting the health/medical area. But, Google has aforesaid there was no specific target at medical or health sites thereupon August first update.

It is onerous to grasp that kinds of sites were compact the foremost immediately. we'll still monitor the case and keep you updated on any insights we have a tendency to see associated with this update.

Google’s previous recommendation.

Google has antecedently shared this recommendation around broad core formula updates:
"Each day, Google sometimes releases one or a lot of changes designed to boost our results. Some square measure centered around specific enhancements. Some square measure broad changes. Last week, we've an inclination to free a broad core formula update. We have a tendency to do these habitually many times annually.

As with any update, some sites might note drops or gains. There’s nothing wrong with pages which will currently perform less well. Instead, it’s that changes to our systems unit of measurement benefiting pages that were previously under-rewarded.

There’s no "fix" for pages which can perform less well other than to remain focused on building nice content. Over time, might|it's going to|it should} be that your content may rise relative to different pages."

TAGGED WITH: BROAD CORE ALGORITHM UPDATEGOOGLE ALGORITHM HISTORYGOOGLE ALGORITHM UPDATES

Thursday, February 21, 2019

Content Is The Best Marketing Tool That Can Make You More Successful


6 Content Marketing Tools You Need To Be Successful




Content forms the basis of every business because it envelops both communication and imparting relevant information to the users. Any kind of content is measured according to its readability, usefulness, freshness and definitely relevance. It also has a limited shelf life and hence the need to constantly update it in different forms. Content is used to create both positive and negative impacts on the mind of consumers, therefore, is a very effective marketing tool.

Content Marketing involves strategies at various levels focused on creating uniqueness, value, and eventually acquiring the desired traffic to the website. There are multiple reasons why content is a better tool for the marketing of any company and services.

1. Trust building

Content in any form-written or visual-sends messages to the clients that you know your field well and have the necessary expertise to answer their queries. Selecting specific keywords helps your clients in finding your expert blogs and articles. The more you write your readers gather clarity about your expertise and follow you.

2. Brand creation

A well-known person can help in launching a brand and pushing it forward like no other. That is what famous personalities do! Well, maybe not that famous but you can always use your brand in your articles and blogs and get them noticed as well. Continued content marketing helps you get quality and consistent traffic to your site and make the public conscious of your brand.

3. Content helps SEO

Yes, it does and minds you the organic kind of search. Google understands and notices your attempt to offer relevant information to buyers and is more likely to offer better rankings. The search engines are always on the lookout for current, relevant and informative content to help people so higher rankings are guaranteed.

4. Get more leads

The main point behind any kind of marketing is lead generation. Proper content and good rankings obviously lead the buyers towards you and there is your lead. Premium content in the form of e-books further aids in drawing the customer towards you. Google is searching for impressive content that is attractive, engaging, and helpful. 

5. Lead nurturing

This is where content becomes really important. Your content should make the client travel through the stages of awareness, deliberation, and final decision. Generating a bunch of leads that do not leverage is not useful. Instead, you should be able to guide the right client to you. Therefore keyword selection is very important along with the consecutive sets of articles. The client should be ultimately guided to get a free consultation from your company and that is where you have won the right lead.

6. Content sharing on social media

Appropriate content will find scores of takers and will be shared widely so that the brand name spreads. A problem-solving content is sure to get distributed so that others can be benefitted by it. In this case, social media plays a huge role and spreads the content very fast so that more and more audience can connect with it. 

Trustworthy content is the best saleable commodity. People tend to come back when t ensures the longevity of the brand. 




Tags:  Content Marketing Tools, Content Optimization, content marketing, Content Optimization, SEO content, SEO content 2021, Quality content in seo, seo friendly content 2021

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