How to Improve Adwords Conversion Rate

How to Improve Adwords Conversion Rate

The two major types of online traffic are paid traffic and organic traffic. Paid traffic is driven by your paid advertisements on the search engines. Conversion rate is basically the ROI done on the online advertisements. Optimizing the conversion rate is known as CRO or The conversion Rate Optimization. But, what exactly is CRO and how to boost it for new businesses?

What is CRO?

CRO or Conversion Rate Optimization is a part of digital marketing which helps a business drive more visitors and then turn them into loyal customers or encourages them to take a specific action on the website. With the help of CRO analysis, one can understand the behaviour of the visitors on the website and the pros and the cons of the website that inspire or restrict the users to take an action. Every website has a goal and when the goal is accomplished, the process is called conversion. Conversion can be small like filling a form or signing up or big like buying a product or confirming a monthly subscription.  

Tips To Improve Adwords Conversion Rate

Understanding your customers, your own business and suitable market strategies is very important before boosting the conversion rate. A boosted conversion rate doesn’t come for free and if you don’t have sufficient researched data related to your target customers, market trends and competitors then your investment on boosted conversion rate will be in vain. Here are some useful tips to improve your Adwords conversion rate for better revenue.

• Compare Your Campaigns – Keeping an eye on the previous campaigns is as important as planning a new one. The search term reports of your old campaigns can give you the productive keywords that successfully made the conversions. If those keywords are relevant to your new content or campaign then you can enjoy the best of both the worlds.

• Text Ad Evaluation – You can try putting more than one (say it two ads) ad for a campaign and perform A/B split testing on them. Keep making changes in the advert copies till one of your ads start performing well and causes conversion. Use engaging and sellable texts but always keep an eye on the peers’ ads.  

• Check Landing Page – It may happen that you are busy dealing with too many elements to drive more conversions while the problem is with your landing page. Always make sure your ad copy complies well with your landing page. This will keep the visitors engaged. Structure and use the text and images carefully on your landing page to drive better conversions. 

• Keyword Selection and Placement – Keywords are the savior as well as destroyer. Using the keywords in the topmost text or headline can be pretty productive. Keep experimenting with ad positions to get quick results. Capitalizing the keywords and using them in the URL can also do wonders. Try to use the exact match keywords for better results.

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AdWords | AdWords conversion rate | AdWords conversion tracking | PPC