Connecting the dots: SEO, Content Marketing and Conversions

Principles Of Conversion Content Marketing

SEO, content and conversion rates all are interrelated and each one overlaps the function of one another. I would like to explain them in easiest way possible. One way of understanding the relationship between SEO and content marketing is that SEO makes specific demands and many of such requirements are fulfilled by the content. SEO demands that an article should have content and keywords so that its ratings on the search engines get better. This is fulfilled by the content, as content holds all the keywords and more the keywords and better the content, lesser would be the bounce rate.

This would mean that keywords would land more clicks on the link and increasing the CTR (Click Through Rate) but the type of content that the visitors see would determine if they like it and are browsing the website further, if not then the link would be pushed further back in the search engine. Professional content marketplaces like seoalgorithmupdatetoday.blogspot.com motivates and preaches quality content. Good content increases the probabilities of link backs by other websites, resulting in SEO. But SEO includes another technical aspects like building sitemaps, correct tagging and attractive meta data.

It is obvious that all the people who visit the site might not generate sales for site. More number of visitors just increase the chance of conversion and not the conversion itself. A site having relevant content, which has user friendly user interface, fast loading, and minimum steps for transaction would have a higher conversion rate. In conclusion, it can be broadly understood that SEO brings maximum visitors to the website, content and content marketing makes the visitor explore the site, which leads to higher chances of conversion.

Tags: SEO, content marketing, Conversion Rate Optimization, SEO content, Quality content in seo, Content Optimization, SEO Techniques

Effective SEO Techniques and Practices that Work in 2018

Best SEO Practices & Techniques That Work GREAT in 2018

No one knows your brand or blog until you have an online existence with adequate identity. In order to make people vigilant about your product or blog site, SEO works well.

From small scale industries to major one, all are adopting the SEO strategies in order to boost the ranking as well as the traffic of their website or blog. SEO is such a way that affects the visibility of your site and enables you to drive your website at a successful route. 

It’s time to begin exploitation the simplest SEO practicefor 2018. So, let’s have a look on best SEO practices along with copywriting tips that you need to use now:

Start With Compelling Contents

Impress your audience by emphasizing more compelling contents because Google will merely continue to those websites that are based on solid content strategy. Error-free and quality contents will be considered by the Google rather than quantity.

Do you know content is such a powerful thing that can turn your visitors into the potential buyers? So, publish the magic contents so as to engage the audience and compel them to revisit your site.

2017 will adhere more to the visual contents than simple contents. So, make sure your contents will have compelling texts as well as images in order attract more and more audience.

The Rise Of Video Marketing

The upcoming year is going to use videos more than product description or infographics just to promote brand or services because people love to watch videos instead of having a look on infographics.

Video marketing is such a step by step process that converts your targeted audience into the buyers and in the upcoming year, there will be more craze among users about product videos.

Do you know one of the third users taking the recourse of YouTube and Instagram? It is because these platforms don’t merely boost your website traffic even your online status as well.

Research says that silent videos are grabbing the focus of the customers because these videos can be seen everywhere whether in office hours or in public space.

Use Of Right Keywords

Google’s Keyword Planner is such an essential tool where you can research industry specific and right keywords to be used in your quality contents.

In order to provide the best and less competitive advantage long tail keywords help you out to draw high web traffic in 2018 instead of the short length of keywords.

The other smart way to make Google happy is to use LSI (Latent Semantic Indexing) keywords. LSI keywords are built using the synonyms or related words so as Google can understand your product easily when people search your product or brand on the internet.

Go With Link Building

Link Building on the most popular and related sites can make your efforts easy by increasing the web traffic with the targeted audience. In order to grab heavy rush on your site or blog link building is a perfect way indeed.

Tags: Best SEO Practices For 2018, SEM, SEO, seo content, seo keyword research, seo strategies, technical seo audit, SEO tips, latest seo techniques 2018, Broad Core Algorithm Update

SEO tips for improving your website rankings

Tips for Search Engine Optimization

Five Ways to Improve your Site's Ranking (SEO)

On Page SEO cover those parameters that are present “on the webpage”. It considers not only the content but also the image, the backlinks, and the design of your website.

Content Quality: 

It plays a very important role in SEO. You should use catchy headlines, relevant and creative content, and proper use of long tail keywords. Your content quality will improve if your write-ups are original, engaging and thought-provoking. The freshness of content is a key factor for On Page SEO. Adding images and videos to your content is another good option. But don’t forget to add links to the image.

Use of keywords: 

Using keywords in the content is called keyword stuffing. It’s not just putting the keywords here and there without some meaning. It is more than that. You have to learn that how to use keyword strategically in your content.

Page speed: 

The page that takes time to load is not going to get clicked again often. Be fast. Your page must load fast to get good SEO rank.

OFF Page SEO: 

Off Page SEO count those parameters that are not in your hands directly. But you have to work for this by using marketing strategies. Social media, YouTube videos and Guest blogging are some of the tools.

Trust and Authority: 

Using Social networking, you could build a brand or I would rather say you could win trust. If a search engine has trust on a brand or a site, it is directly getting good ranking. You could get known for using YouTube videos, and other social networking sites.

Search Engine determines the authority of your site by finding how well known is your product or your brand. If you are having good backlinks on your page, it is trustworthy.

Bounce rate: 

Bounce Rate is a parameter that judges the stickiness of your web page. If a user doesn’t stay long or just leave your web page without clicking any other link, it means you are lacking something. You should use videos and more actionable content for decreasing your site’s bounce rate.

Domain age: 

Domain age does matter in the Off-page SEO ranking. It is better to buy an old domain instead of setting up a new one for you. But if you have an old registered domain but no site is running on it, then there is no chance to get good ranking. It also depends on how long your site has been indexed by the search engine.

Tags: beginners learning SEO, Google SEO Updates, Off-Page SEO, Off-page Seo trends, On-Page SEO Practices, SEO, seo friendly content, Keyword research, seoalgorithmupdatetoday, On-Page SEO, SEO Tips

5 benefits of having a website for your business

What are the benefits and advantages of having a website

Benefit would a website actually have on you or on your business. How can it help actually in growing

So, let’s look at some of the advantages you might be having if you make a website

1) The Growth

This had to be the number  one, not just because it’s the primary reason people do anything in life, but its also the  reason  millions of people every month make a website, “ TO GROW THEIR  REACH”.  It is highly important for whatever you do to have a significant reach to a significant number of people , which can be attained only with a website.

2) Professionalism

In today’s world whatever you do, you need to have a certain professionalism to it. Whether you are doing a small scale business, or you are just an artist looking to  widen your reach. Everything should be done with the touch of professionalism which can be attained only with your own domain name  ( name of your website), and a standard looking website created by professionals at wdind.com  who truly believe in the importance of making a website.

3)  Don’t stay behind

We all know how much technology has advanced in the recent years. Did you know this is all because people have been sharing information with each other for decades now, so that someone at one part of the world can know a certain work done by someone in another part of the world. This sharing of information can be done only with a website, and has been going on for years by people all across the world, whether it’s a small noodle shop in  Mexico or a tea shop near India gate. You can learn about all of them from anywhere in the world  if they have a website.

4) The online audience

Billions of people all around the world access internet on a daily basis, that’s huge.

If you don’t have a website you are completely missing out on all of them. NO ONE is going to know about who you are, what you do or anything about you for that matter.  People rarely go out searching for places or artists these days, they simply “Google”, and if your name still isn’t showing up in the search, in future no one will ever know about Your market because we all know how rapidly the online dependent audience is increasing.

5) A new market

As mentioned above  “Billions of people access internet on a daily basis “. Think of your website as an online store; if you are a business then you can have your another outlet with the cheapest price available and a potential of billions of people making it in there.  In case you are an artist and simply want to show your skills, then a personal website is the best store for you to have a personal reach  to a huge number of audience.

Want to know more about designing a website?.. simply leave us a message in the chat box and we will reply.

Don’t worry its completely free. Like we said “Professionalism”.

Tags: Advantages of having a website, benefits of having a website, Online Marketing, Small Business

Why every Blog needs a great logo design?

What You Need to Know Before Designing a Logo

The first impression is the last impression!

People these days are most busy in their own chores that they hardly analysis to the bits before reaching conclusions concerning something or anyone. Nowadays judgments are made spontaneously. Copious of people are active on social media and make use of the web to hunt information. Thus, online promotion is the best way to increase your market.

A blog with professional logo is the best form of promoting your brand online. It creates a good first impression about the brand to the people.

If you wish to promote your brand in the market then you should have a very informative blog with a highly professional and captivating logo.

It establishes a unique identity of the brand

A logo is a visual cornerstone of a brand. Whenever people see a tick sign they relate it to Nike since it is its logo. So a brand should have a logo that acts as its quintessence. When people visit your blog for the first time, the logo gives them a feel of what your blog is all about. Branding pulls science and psychology to convey a message to the audience. The logo should be such that depicts your brand.

The blog, on the other hand, is a descriptive cornerstone of a brand. A blog should include all necessary details to familiarize the audiences about the brand.

Gives professional touch

A logo gives a professional touch to your brand, people take it more seriously and regard it as authentic. A professional logo and blog will create a sound impression among people. The blog should be updated from time to time to engage the audience and build more trust among them. While on the other hand, a lousy logo would make them lose interest. An outdated blog will create an impression that the company is cutting corners and doesn’t care about details. Thus an appropriately designed logo and updated blog build the initial trust of patrons. 

It boosts the market and ensure customer loyalty

Once the customers are using your products and appreciating them, they will even recommend it to their friends or relatives and thus new customers are garnered. A well-designed logo is memorable and recognizable by the customers. It also makes the brand stand out from its counterparts. Wherever the consumers will see the logo they will tell about your brand to others thereby promoting it.

Tags: Online Brands, Online Marketing, online advertisements, SEO tips, creating an online brand, Logo Design, Graphic Design

Best Off Page SEO Trends & Techniques

6 Best Off Page SEO Trends & Techniques 2018 for First Page Rank

Backlinks – According to Google algorithm for website ranking, backlinks hold the maximum weight. It is important to get quality backlinks for quality sites and trustworthy sites. There are so many ways by which you can get backlinks and three of them are discussed below.

•    1# shopping for Services – Fiverr could be a marketplace wherever you'll get skilled SEO guys who provide superb backlink providing services for a couple of usd. You can get quality backlinks from high PR sites, backlinks from trustworthy Edu and Gov sites. You should try out different seller to get as many backlinks as you can.

 •    2# Guest Posting – Guest posting is a way to get backlinks from sites relevant to your site. All you have to do is write an exclusive article for that site, and they will allow you to put your link in the article or in the author section. All popular sites have this feature of allowing guest posts.

•    3# Blog Commenting – This is a technique by which you can get backlinks very easily. All you need to do is make a relevant comment after reading a post so that your comment gets published. All popular sites have this feature, and you can put your link in the comment section not explicitly but with your name while filling up the fields with your email account. This feature is common in blogging sites. You can use the same in popular forum sites as well. Services are also available on Fiverr for blog commenting in high-quality sites.

•    4# Social Networking – You should have your profile and business page on all the popular social media. Social media sites have the highest PageRank, and hence, you are getting backlinks from those sites when you create a profile and provide your site’s link. Plus, you have to keep your profiles active because that also counts in page ranking.

•    5# Social Bookmarking – Sites like reddit.com, stumbleupon.com, scoop.it are social bookmarking sites and you should promote your content there. You will get backlinks as well as web traffic.

•    6# Directory Listing – You must list your website in popular blog submission directories. Even if your website is not a business of any kind, you must list that in business directories. You can Google to find out the active submission directories. You must also list it in local search engines and local listing sites.

Apart from these, you should find bloggers who are at the same level as you and you should exchange links with each other. But you should always aim for high-quality backlinks. Make sure you have no crawling errors and have a proper sitemap for your site to excel in SERPs. You should also make some videos as slowly, video is getting counted in ranking factors.

Tags: Off-Page SEO, off-page SEO Techniques, Off-page Seo trends