Connecting the dots: SEO, Content Marketing and Conversions

Principles Of Conversion Content Marketing

SEO, content and conversion rates all are interrelated and each one overlaps the function of one another. I would like to explain them in easiest way possible. One way of understanding the relationship between SEO and content marketing is that SEO makes specific demands and many of such requirements are fulfilled by the content. SEO demands that an article should have content and keywords so that its ratings on the search engines get better. This is fulfilled by the content, as content holds all the keywords and more the keywords and better the content, lesser would be the bounce rate.

This would mean that keywords would land more clicks on the link and increasing the CTR (Click Through Rate) but the type of content that the visitors see would determine if they like it and are browsing the website further, if not then the link would be pushed further back in the search engine. Professional content marketplaces like seoalgorithmupdatetoday.blogspot.com motivates and preaches quality content. Good content increases the probabilities of link backs by other websites, resulting in SEO. But SEO includes another technical aspects like building sitemaps, correct tagging and attractive meta data.

It is obvious that all the people who visit the site might not generate sales for site. More number of visitors just increase the chance of conversion and not the conversion itself. A site having relevant content, which has user friendly user interface, fast loading, and minimum steps for transaction would have a higher conversion rate. In conclusion, it can be broadly understood that SEO brings maximum visitors to the website, content and content marketing makes the visitor explore the site, which leads to higher chances of conversion.

Tags: SEO, content marketing, Conversion Rate Optimization, SEO content, Quality content in seo, Content Optimization, SEO Techniques